26 TH APRIL - WORK­SHOP: BRAND­ING FOR TOURISM GROWTH

Port Douglas & Mossman Gazette - - BUSINESS -

Learn how to create a solid brand that com­petes on qual­ity, not on price. Make your TOURISM prod­ucts highly mem­o­rable to stand out and con­vert more cus­tomers. Sup­ported by the Depart­ment of In­dus­try, In­no­va­tion and Science, this work­shop will help your tourism busi­ness to em­brace prac­ti­cal strate­gies and ac­tions to im­prove your mar­ket­ing strat­egy and the align­ment with re­gional op­por­tu­ni­ties. The work­shop will use real-life ex­am­ples to demon­strate best prac­tice and will cover: •The con­nec­tion be­tween cus­tomer, des­ti­na­tions and brand strat­egy •How to doc­u­ment and com­mu­ni­cate your brand strat­egy •How to ap­ply your brand strat­egy to your brand prom­ise through to your brand ex­pe­ri­ence Through the ses­sion, you will start writ­ing your own brand­ing strat­egy and plan. Af­ter the work­shop, In­spired by Mar­ket­ing will as­sist En­trepreneurs’ Pro­gram el­i­gi­ble clients to iden­tify op­por­tu­ni­ties to im­prove their brand per­for­mance. The work­shop will be held from 2-5pm at the Port Dou­glas Com­mu­nity Cen­tre thanks to sup­port from Dou­glas Shire Coun­cil. To book your ticket for this fab­u­lous work­shop visit https://www.eventbrite.com.au/e/work­shop­brand­ing-for-tourism-growth-tick­ets33806214297

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