‘Am­bas­sadors’ help sell re­gion

Port Douglas & Mossman Gazette - - NEWS -

A pop­u­lar “Gal with a Green Thumb” known as The Sun­flower Lady, eco-tourism op­er­a­tors and a school boy are among the five lo­cal res­i­dents cho­sen as tourism am­bas­sadors for Port Dou­glas and Dain­tree.

The win­ners were among more than a dozen nom­i­na­tions re­ceived by Tourism Port Dou­glas and Dain­tree (TPDD) in re­sponse to its quest for pas­sion­ate am­bas­sadors to show­case the re­gion, shar­ing their story and why home “is their par­adise”.

Film footage of each of the win­ners telling their story, along with a per­son­alised poem writ­ten for the pro­mo­tion, will be used in global mar­ket­ing for the re­gion.

TPDD ex­ec­u­tive of­fi­cer Tara Ben­nett said the Show Me Your Par­adise cam­paign for 2017 had shifted in di­rec­tion to highlight life in the Trop­i­cal North from a lo­cal’s per­spec­tive and the unique char­ac­ter­is­tics that make the Dou­glas re­gion so spe­cial.

“If you want to know what makes a place spe­cial, ask a lo­cal,” Ms Ben­nett said. “PerMr sonal en­coun­ters res­onate far bet­ter with au­di­ences than any form of tra­di­tional sales-based mar­ket­ing.

“I am over­whelmed, but not sur­prised, by the pas­sion and the love these en­trants ex­press for our re­gion.

“We are hop­ing that by shar­ing the sto­ries of lo­cals, who love what they do and where they live, oth­ers will be in­spired to visit us and ex­pe­ri­ence some of these things for them­selves.”

The Show Me Your Par­adise am­bas­sadors are “green thumb” Ange Con­sta­ble, “na­ture kid” Jack Jenk­ins, “jun­gle ex­plorer” Dan La­mond, “sea cap­tain” Jon Bur­nett and “Dain­tree Dave” David White.

White, owner oper­a­tor of So­lar Whis­per Dain­tree River Wildlife Cruises, has been in­volved in eco­tourism for more than two decades as a reef, river and land-based tour guide. He shares his pas­sion with thou­sands of tourists from all over the world ev­ery year.

“It’s a bit of fun but I think it’s great – I am hon­oured to be cho­sen as an am­bas­sador and show other peo­ple the re­gion. I’m look­ing for­ward to see­ing the video,” he said.

“If ever there is a place to be im­mersed in na­ture, it’s here in the Dain­tree rain­for­est.”

Roots, Shoots and Leaves or­ganic mi­cro-greens grower Ange Con­sta­ble was also de­lighted to be cho­sen as an am­bas­sador. “I work re­ally hard at my busi­ness and love what I do. I love show­ing peo­ple that they can grow good food too,” she said.

“To reach more peo­ple through Show Me Your Par­adise is just the ic­ing on the cake. I tell peo­ple about the food and the life­style and I am pretty ex­cited to be the only woman se­lected.”

Pic­ture: TPDD

“Jun­gle ex­plorer” Daniel La­mond

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