DAIN­TREE SMART CARD CAM­PAIGN A GREAT SUC­CESS!

Port Douglas & Mossman Gazette - - BUSINESS -

The key fo­cus of the Dain­tree Smart Card Cam­paign was to at­tract a greater per­cent­age of day vis­i­tors from the re­gional com­mu­nity and to in­crease card ap­pli­ca­tions from Novem­ber 2016 to Fe­bru­ary 2017. Lo­cals were en­cour­aged to ap­ply and use the Dain­tree Ferry card. This was com­pleted us­ing a two-part pro­mo­tion on lo­cal ra­dio and so­cial media chan­nels. The ra­dio com­po­nent of the 2016-17 Dain­tree Ferry pro­mo­tion ad­ver­tised free ferry op­por­tu­nity fea­tur­ing the Dou­glas Shire Coun­cil web­site as the call to ac­tion for peo­ple to ap­ply for their free travel card. The ra­dio cam­paign ran for 1 week and in­cluded daily give­aways with prizes do­nated from mem­bers and on air pro­mo­tion on the Triple MMM break­fast show. Pro­mo­tion was also fea­tured on the Ma­reeba chan­nel for the Ather­ton Table­lands. The sec­ond com­po­nent was the mega com­pe­ti­tion which was open to any­one ap­ply­ing for a Dain­tree Ferry card from 10 Jan­uary to 28 Fe­bru­ary 2017. To mar­ket the com­pe­ti­tion a paid re­gional Face­book cam­paign was used to boost en­tries and in­crease over­all aware­ness. This was tar­geted specif­i­cally at the lo­cal de­mo­graphic in­clud­ing men/women aged 18 – 65 from the Cas­sowary Coast, Cook Shire, Ma­reeba Shire, Table­lands Re­gional Coun­cil, Dou­glas Shire Coun­cil and Cairns Re­gional Coun­cil. The pro­mo­tion was a great suc­cess with 479 res­i­dents ap­ply­ing for a Dou­glas Card and the TPDD web­site ex­pe­ri­enc­ing an in­crease of 116% from the tar­geted mar­kets! A BIG thank you to the Dou­glas Shire Coun­cil for their sup­port with this cam­paign. busi­ness with in­sights and prac­ti­cal steps to dis­cover, de­velop, de­liver and share sto­ries with your guests. Date: Mon­day 29 May 2017 Time: 2:00pm – 4:00pm Venue: Hol­i­day Inn Cairns Har­bour­side Reg­is­ter here - https://www.eventbrite.com.au/ e/sto­ry­telling-ex­pe­ri­ence-de­vel­op­ment­work­shop-cairns-tick­ets-33035304485

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