Booking.com rockets to top, Airbnb rising
NOBODY could accuse the tourism industry of being uneventful, and the latest data from the Roy Morgan Holiday Tracker survey reveals there have been some striking developments in the travel agents most popular with holidaying Aussies – starting with the stratospheric rise of online-only operator Booking.com.
In an average 12-month period, around 13.5 million Australians aged 14+ (68.3 per cent of the population) take at least one holiday, according to research conducted by the Roy Morgan company in 2016.
Booking.com was the most widely used travel agent, with 9.3 per cent of the population (just over 1.8 million holiday-goers) using it at least once.
Second-most popular was Flight Centre (9.0 per cent), while relative newcomer Airbnb (4.8 per cent) took third position.
“This is the first time for many years that an agent other than Flight Centre has occupied top spot, and shows how much has changed since Roy Morgan’s last travel agent findings (for June 2015) were released,” Roy Morgan Reesearch said.
“Back then, Flight Centre was the most popular agent (9.4 per cent), well ahead of Booking.com (5.8 per cent) and Wotif.com (5.2 per cent).
Airbnb did not yet feature in the Top 15.
booking.com — the favourite