Book­ rock­ets to top, Airbnb ris­ing

Port Douglas & Mossman Gazette - - BUSINESS -

NO­BODY could ac­cuse the tourism in­dus­try of be­ing un­event­ful, and the lat­est data from the Roy Mor­gan Hol­i­day Tracker sur­vey re­veals there have been some strik­ing de­vel­op­ments in the travel agents most pop­u­lar with hol­i­day­ing Aussies – start­ing with the strato­spheric rise of on­line-only oper­a­tor Book­

In an av­er­age 12-month pe­riod, around 13.5 mil­lion Aus­tralians aged 14+ (68.3 per cent of the pop­u­la­tion) take at least one hol­i­day, ac­cord­ing to re­search con­ducted by the Roy Mor­gan com­pany in 2016.

Book­ was the most widely used travel agent, with 9.3 per cent of the pop­u­la­tion (just over 1.8 mil­lion hol­i­day-go­ers) us­ing it at least once.

Sec­ond-most pop­u­lar was Flight Cen­tre (9.0 per cent), while rel­a­tive new­comer Airbnb (4.8 per cent) took third po­si­tion.

“This is the first time for many years that an agent other than Flight Cen­tre has oc­cu­pied top spot, and shows how much has changed since Roy Mor­gan’s last travel agent find­ings (for June 2015) were re­leased,” Roy Mor­gan Reesearch said.

“Back then, Flight Cen­tre was the most pop­u­lar agent (9.4 per cent), well ahead of Book­ (5.8 per cent) and Wo­ (5.2 per cent).

Airbnb did not yet feature in the Top 15.

book­ — the favourite

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