Vir­tual restau­rant tours find favour

Port Douglas & Mossman Gazette - - BUSINESS - Gizelle Ghidella

PORT Dou­glas busi­nesses are em­brac­ing smart “one of a kind” tech­nol­ogy to en­hance cus­tomer in­ter­ac­tion on their web­sites, with Vir­tual iTour.

The tech­nol­ogy al­lows a po­ten­tial cus­tomer to vis­ually ex­pe­ri­ence a restau­rant, for ex­am­ple, and ex­plore ev­ery as­pect the busi­ness has to of­fer.

Di­rec­tor of Vir­tual iTour, Greg Cust, said the tours are state of the art and more in­ter­est­ing and en­gag­ing than a sim­ple photo gallery.

“You’re able to con­vey what a restau­rant looks like much more suc­cess­fully with a vir­tual tour than you can with a few pho­to­graphs.

“You get to see the whole per­spec­tive, in­ter­act with it and get an idea of the en­vi­ron­ment,” Mr Cust said.

“It’s like you’re there and peo­ple have a lot more con­fi­dence in that,”

Vir­tual iTour is a series of 360 de­gree panoramic pho­to­graphs com­plete with in­ter­ac­tive “hotspots” where a viewer can vir­tu­ally walk to the bar or a restau­rant and look at the menu.

“My main fo­cus at the mo­ment is Port Dou­glas busi­nesses be­cause it’s geared for tourism, there’s so much po­ten­tial here,” Mr Cust said.

“It helps put Port on the map even more se­curely be­cause no­body has seen this prod­uct be­fore,” he said.

A num­ber of busi­nesses in Port have given these vir­tual tours the thumbs up and have seen a sig­nif­i­cant in­crease of traf­fic on their web­site.

Mr Cust’s pas­sion about Port has en­cour­aged him to work on a “best of Port Dou­glas” vir­tual tour to en­tice even more in­ter­na­tional vis­i­tors.

Greg Cust, di­rec­tor at Vir­tual iTours

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