Couples beating a path to Port’s door
LOVE is in the air in Port Douglas with a recent survey finding couples both international and local are dominating the area’s visitorship.
Nearly 60 per cent of visitors to the region, between October and December last year, were of the loved up variety.
Tara Bennett, executive officer at Tourism Port Douglas and Daintree said, the main reason couples are attracted to Port is its range of offerings couples of all age groups, and its leisurely pace and scale compared with places like the Gold Coast.
“This is the best place for people to base themselves to explore the Great Barrier Reef, the Daintree Rainforest, all while enjoying a tropical lifestyle and a beach holiday,” said Ms Bennett.
Effective marketing from TPDD seemed to have paid off with a significant increase of couples visiting in the last quarter, compared to the same time in 2015. “It’s the key travel segment that we’ve been targeting,” she said.
“A lot of our advertising will use couples as a hero shot.”
The quarterly report presented to the Douglas Shire Council last week found operators throughout the Shire saw the highest visitation and spend in more than five years.
Put down to the low Australian dollar.
Simone Ofner and David Hellin from Austria enjoying Four Mile Beach