Cou­ples beat­ing a path to Port’s door

Port Douglas & Mossman Gazette - - NEWS - Gizelle Ghidella

LOVE is in the air in Port Dou­glas with a re­cent sur­vey find­ing cou­ples both in­ter­na­tional and lo­cal are dom­i­nat­ing the area’s vis­i­tor­ship.

Nearly 60 per cent of vis­i­tors to the re­gion, be­tween Oc­to­ber and De­cem­ber last year, were of the loved up va­ri­ety.

Tara Ben­nett, ex­ec­u­tive of­fi­cer at Tourism Port Dou­glas and Dain­tree said, the main rea­son cou­ples are at­tracted to Port is its range of of­fer­ings cou­ples of all age groups, and its leisurely pace and scale com­pared with places like the Gold Coast.

“This is the best place for peo­ple to base them­selves to ex­plore the Great Bar­rier Reef, the Dain­tree Rain­for­est, all while en­joy­ing a trop­i­cal life­style and a beach hol­i­day,” said Ms Ben­nett.

Ef­fec­tive mar­ket­ing from TPDD seemed to have paid off with a sig­nif­i­cant in­crease of cou­ples vis­it­ing in the last quar­ter, com­pared to the same time in 2015. “It’s the key travel seg­ment that we’ve been tar­get­ing,” she said.

“A lot of our ad­ver­tis­ing will use cou­ples as a hero shot.”

The quar­terly re­port pre­sented to the Dou­glas Shire Coun­cil last week found op­er­a­tors through­out the Shire saw the high­est vis­i­ta­tion and spend in more than five years.

Put down to the low Aus­tralian dol­lar.

Pic­ture: GIZELLE GHIDELLA

Si­mone Ofner and David Hellin from Aus­tria en­joy­ing Four Mile Beach

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