Thala’s beach gets in the pic­ture with Bundy Rum

Port Douglas & Mossman Gazette - - NEWS - Gizelle Ghidella

DOES this beach look fa­mil­iar to you? It should. The fa­mous Bundy Rum bear vis­ited Thala Beach na­ture re­serve to film a set of its clas­sic rum ads.

The seven ads, filmed at Thala over five nights, was to push Bund­aberg Rum’s new prod­uct Lazy Bear.

Wade Bowen, the Thala re­sort’s sales and mar­ket­ing man­ager, was glad the re­serve “came up trumps” above other beautiful lo­ca­tions. “It’s pretty amaz­ing, I feel a bit of pride when I see the images of our beach,” he said.

“When we go down to the beach where it was filmed, I’ll point out the Bundy ad was filmed here – there’s some ‘wow’ fac­tor about it. “I think it’s great ex­po­sure.” Thala has gained mas­sive ex­po­sure as the ad plays be­fore pun­ters watch movies on Qan­tas flights, although it doesn’t spec­ify the lo­ca­tion.

“It just high­lights some of the beautiful places we’ve got around here,” Mr Bowen said.

“There’s lot of places around the world that have beaches and co­conuts but it’s pretty spe­cial they chose Thala.”

The ad fea­tures a few mates laz­ing in ham­mocks on the beach us­ing the “New­ton’s cra­dle” tech­nique to grab a drink for the esky perched up on a co­conut tree. And of course the iconic Bundy Bear also makes an ap­pear­ance.

Bundy Rum television ad: the uniden­ti­fied beach is at Thala

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