Port Douglas & Mossman Gazette - - BUSINESS -

TPDD’s Show Me Your Par­adise cam­paign took a new slant in 2017 to high­light life in the Trop­i­cal North from a lo­cal’s per­spec­tive and the unique char­ac­ter­is­tics that make the Dou­glas re­gion so spe­cial.The cam­paign was un­der­taken to show an­other el­e­ment to the re­gion and what makes it unique. Per­sonal en­coun­ters res­onate far bet­ter with au­di­ences than any form of tra­di­tional sales­based mar­ket­ing and the sto­ries were aligned to the key pil­lars Tourism Events Queens­land is us­ing in their mes­sag­ing. Film footage of each of the win­ners telling their story, along with a per­son­alised poem writ­ten for the pro­mo­tion, is now be­ing used in global mar­ket­ing for the re­gion. By shar­ing the sto­ries of lo­cals, who love what they do and where they live, TPDD aimed to in­spire others to visit us and ex­pe­ri­ence some of these things for them­selves. Thank you to the 2017 Show Me Your Par­adise am­bas­sadors Ange Con­sta­ble, “na­ture kid” Jack Jenk­ins, “jun­gle ex­plorer” Dan La­mond, “sea cap­tain” Jon Burnett and “Dain­tree Dave” David White for shar­ing your story and giv­ing up your pre­cious time to sup­port TPDD ac­tiv­i­ties. queu­ing for the ferry. Reser­va­tions for tour­ing and din­ing are also es­sen­tial at present to avoid dis­ap­point­ment.

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