Lottoland seeks deal with agents
LOTTOLAND Australia, under siege by governments pushing to outlaw the company, has extended a revenuesharing “olive branch” to newsagents to win support for the online wagering business.
The company has proposed what it calls a “world-first” partnership model with newsagents that could see them take a 10 per cent cut of every bet one of their customers makes with Lottoland.
The Australian Lottery and Newsagents Association has dismissed the offer as disingenuous.
It has argued the online bookmaking site threatens the state tax revenue generated by lotteries and will hurt newsagents. State governments have got behind the campaign and promised to legislate to ban the company.
Luke Brill, chief executive of Lottoland, said he had listened to newsagents and created a revenue-sharing model, recognising they needed to work together.
“This model complements in-store lottery purchases and opens a channel for these businesses to benefit from the emerging pool of online-only punters.”