SO­CIAL ME­DIA GROWTH

Port Douglas & Mossman Gazette - - NEWS | TOURISM TALK -

The TPDD Face­book #port­dou­glas­dain­tree au­di­ence grew to 30,938 (+11.9% on pre­vi­ous pe­riod) with 314 posts and 210,828 or­ganic en­gage­ment from fol­low­ers (+77.7% on pre­vi­ous pe­riod). Rueben Nutt’s aerial photo of the Great Bar­rier Reef Drive was the top per­form­ing post with a record 1.7K likes, fol­lowed closely by the Cape Kim­ber­ley sun­bathing Echidna, clock­ing up over 4 thou­sand views and shared by Tourism Aus­tralia, Tourism Events Queens­land and Tourism Trop­i­cal North Queens­land. TPDD In­sta­gram @port­dou­glas­dain­tree fol­low­ers grew +34.6% on the pre­vi­ous year with to­tal fol­low­ers for 17/18 at 21,611K. En­gage­ment was up +143% on pre­vi­ous pe­riod. In­sta­gram recorded over 2 mil­lion im­pres­sions for the 17/18 year with a to­tal reach of 1.3 mil­lion world­wide to fans in Aus­tralia, New Zealand, Cal­i­for­nia, Eng­land, Mex­ico, New York, On­tario, Paris, Mum­bai, Bangkok and Buenos Aires to name a few.

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