SOCIAL MEDIA GROWTH
The TPDD Facebook #portdouglasdaintree audience grew to 30,938 (+11.9% on previous period) with 314 posts and 210,828 organic engagement from followers (+77.7% on previous period). Rueben Nutt’s aerial photo of the Great Barrier Reef Drive was the top performing post with a record 1.7K likes, followed closely by the Cape Kimberley sunbathing Echidna, clocking up over 4 thousand views and shared by Tourism Australia, Tourism Events Queensland and Tourism Tropical North Queensland. TPDD Instagram @portdouglasdaintree followers grew +34.6% on the previous year with total followers for 17/18 at 21,611K. Engagement was up +143% on previous period. Instagram recorded over 2 million impressions for the 17/18 year with a total reach of 1.3 million worldwide to fans in Australia, New Zealand, California, England, Mexico, New York, Ontario, Paris, Mumbai, Bangkok and Buenos Aires to name a few.