It may be difficult to pronounce (it rhymes with butch apparently) but the Welsh noun cwtch is a word you’ll want to add to your lexicon. With origins in the Middle English word couche, defining a resting or hiding place, it was adopted into the Welsh language where it was first used to describe a cupboard before transforming into something much more special. Although there’s no direct translation, a cwtch is basically a tight embrace so full of affection that it feels as though you’re buried in a security blanket, protected from the world. The power of a cwtch is that it can transport you to a place of comfort and warmth. So go out and cwtch a friend today.