BRAND HIS­TORY

Procycling - - Probike -

This bike be­gan life as the Beru F1 Sys­tems Fac­tor001 in 2009. Beru F1 is a Bri­tish mo­tor­sports irm mak­ing ad­vanced elec­tron­ics built into car­bon com­po­nents, such as F1 steer­ing wheels. Beru de­cided to build a bike to show­case what they do, so the Fac­tor001 could mea­sure and record your skin and core tem­per­a­tures, breath­ing rate and heart beat trace. It also had a dual-sided power me­ter and hy­draulic disc brakes. The bike cost £25,000 and a special edi­tion for As­ton Martin fol­lowed. Beru had in­spired them­selves and launched a de­vel­oped ver­sion as the Fac­tor Vis Vires in 2013 but lacked com­mit­ment to and ex­pe­ri­ence of cy­cling and it faded from view. Baden Cooke and Rob Gitelis bought Fac­tor Bikes in Septem­ber 2015 and im­me­di­ately set about rein­vig­o­rat­ing it. Fac­tor spon­sored One Pro Cy­cling in 2016 and will sup­ply Ag2r La Mon­di­ale in 2017.

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