BRAND HIS­TORY

Procycling - - Probike -

Two things have al­ways been at the very core of Cervélo: engi­neer­ing and rac­ing. Cervélo was founded in 1995 by Phil White and Ger­ard Vroomen to mar­ket their re­search into faster time trial bike de­sign. Their irst project was the rad­i­cal car­bon ibre mono­coque Bar­rachi, echoes of which are vis­i­ble in the new P5x. 2001 saw the launch of the P3 TT bike which was so fast that it re­mains a ref­er­ence point and is claimed to be the most win­ning bike ever. The 2002 Soloist was the grand­fa­ther of aero road bikes and the S-se­ries. In 2003 Cervélo part­nered with Bjarne Riis’s Team CSC, be­gin­ning a fruit­ful six-year run. In 2009 the Cervélo TestTeam was launched but it only lasted two years. High­lights on Cervélo’s pal­marès in­clude Car­los Sas­tre’s 2008 Tour ti­tle, rain­bow jer­seys in 2010 for Emma Poo­ley and Thor Hushovd, and Ry­der Hes­jedal’s 2012 Giro win.

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