BRAND HISTORY

Two things have always been at the very core of Cervélo: engineering and racing. Cervélo was founded in 1995 by Phil White and Gerard Vroomen to market their research into faster time trial bike design. Their irst project was the radical carbon ibre monocoque Barrachi, echoes of which are visible in the new P5x. 2001 saw the launch of the P3 TT bike which was so fast that it remains a reference point and is claimed to be the most winning bike ever. The 2002 Soloist was the grandfather of aero road bikes and the S-series. In 2003 Cervélo partnered with Bjarne Riis’s Team CSC, beginning a fruitful six-year run. In 2009 the Cervélo TestTeam was launched but it only lasted two years. Highlights on Cervélo’s palmarès include Carlos Sastre’s 2008 Tour title, rainbow jerseys in 2010 for Emma Pooley and Thor Hushovd, and Ryder Hesjedal’s 2012 Giro win.