BRAND HIS­TORY

Procycling - - Probike -

Canada-based Cervélo was founded in 1995 by Ger­ard Vroomen and Phil White in a chance meet­ing be­tween the two en­gi­neers at McGill Univer­sity. In­spired by Chris Board­man and the Lo­tus bike and Greg LeMond’s then rad­i­cal TT bar setup, they were in­ter­ested in ap­ply­ing aero knowl­edge to bike de­sign. Car­bon !ibre was also im­por­tant. Their !irst ‘pro­fes­sional’ project was mak­ing the fastest bike pos­si­ble for Gianni Bugno. The Bar­rachi was rad­i­cal for the time, yet while Bugno loved it his team spon­sors didn’t, as the best bikes then were made of Ital­ian steel. They ar­guably in­vented the !irst aero road bike with the Cervélo S1, and turned light­weight frame de­sign on its head with the rad­i­cal R2. Along with the P"Se­ries TT/tri bikes and the T"Se­ries track bikes, Cervélo con­tinue to push bound­aries. Vroomen left the com­pany in 2011 to found Open cy­cles and more re­cently join up with 3T. Cervélo is now owned by PON hold­ings with White still steer­ing the ship. PON is a Dutch com­pany whose sta­ble also in­cludes Fo­cus, Raleigh and Santa Cruz.

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