Q win: STYLE NEVER DATES

Q Magazine - - Q Win -

Ana­log Watches Mak­ing a Come­back With Smart­watches dis­rupt­ing the watch mar­ket, it is hard to imag­ine any real de­mand or de­sire for tra­di­tional ana­log watches. Yet, with the over­load of tech­nol­ogy be­ing forced on con­sumers, many style gu­rus, fash­ion­istas and col­lec­tors are ac­tu­ally beg­ging for more tra­di­tional-style and unique cloth­ing and accessories in or­der to stand out in a clut­tered world.

Fol­low­ing the rise of re­al­ity tele­vi­sion shows and books like Girl Boss, Amer­ica Pick­ers and Stor­age Wars, there has been a new peak in in­ter­est of vin­tage items and watches - and clocks are no ex­cep­tion. Many have caught on to the craze by buy­ing older and more an­tique style ana­log watches and sell­ing or wear­ing them for a ‘high-pro­file' look with a price to match.

For Ad­ina, Aus­tralia's long­est-run­ning and last re­main­ing be­spoke ana­log watch­maker, the shift in fo­cus has been some­thing they an­tic­i­pated, adding tai­lor-made and be­spoke timepieces to their col­lec­tion in re­cent years. Rang­ing from high-pro­file red-car­pet looks through to in­dus­try-spe­cific mod­els suited to ac­tiv­i­ties such as min­ing, deep-div­ing and high-al­ti­tude moun­tain climb­ing - all the while, keep­ing in tune with the el­e­gance and so­phis­ti­ca­tion of a tra­di­tional ana­log watch.

Run by fa­ther and son duo, Bob and Grant Men­zies, Ad­ina have steadily been able to grow ca­pac­ity to a team of 20 work­ers, pro­duc­ing over 40,000 hand as­sem­bled watches a year, de­spite the in­crease in sales and the grow­ing com­pe­ti­tion from the dig­i­tal realm.

“Watch­mak­ing has al­ways been a com­pet­i­tive in­dus­try. When my fa­ther started the busi­ness back in the early 70’s he was pro­duc­ing watches on his own. The pas­sion and the abil­ity to con­tin­u­ally rein­vent our­selves (Ad­ina) is one of the many rea­sons that have en­abled us to grow the busi­ness into the suc­cess it is to­day and keep it thriv­ing through any dis­rup­tion over the decades,” says Grant Men­zies, Gen­eral Man­ager for Ad­ina. “We have had to be for­ward-think­ing to en­sure our timepieces re­flect the needs of col­lec­tors and buy­ers – no mat­ter the era or trend,” he adds.

And with the ex­pec­ta­tion that the sleek, and con­tem­po­rary style watches will be join­ing the “mod­ern-vin­tage” trend in a few short years, the fo­cus has been split; tai­lor­ing con­tem­po­rary watches fla­vored to to­day's mar­ket, while also keep­ing in tune with the “vin­tage” style that seems to con­sis­tently creep back in into cir­cu­la­tion.

Whether you are look­ing to spice up your look or join the lat­est trends, it re­ally is a case of out with the new and in with the old when it comes to mak­ing a state­ment on your wrist.

For more in­for­ma­tion, or to view Ad­ina's lat­est re­leases or tra­di­tional timepieces, visit www.ad­i­nawatches.com.au

For more in­for­ma­tion about the in­cred­i­ble watch to win, go to: https://www.ad­i­nawatches.com.au/prod­uct/ad­ina-ocea­neer-vin­tage­s­ports-watch-rw10-t1fb/

To try and win this amaz­ing watch, email get­free@qmagazine.com.au with AD­INA in the sub­ject line to win.

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