An­a­lyt­ics in­no­va­tors


Qantas - - Qbusiness -

Quan­tium launched in 2002 as one of Aus­tralia’s first data-an­a­lyt­ics firms and to­day has cus­tomers around the globe, pi­o­neer­ing tech­nol­ogy “to de­mys­tify the com­plex world of data” for busi­nesses and gov­ern­ments.

Quan­tium has tack­led and tested op­ti­mal pric­ing mod­els, tim­ing of snack­food pro­mo­tions, shelf lay­outs and the re­turn on ad plat­forms, from Facebook to pay TV. It also builds be­spoke an­a­lyt­ics prod­ucts to help busi­nesses and cus­tomers get the most out of loy­alty pro­grams.

One of Quan­tium’s early-adopter clients and now part owner, Wool­worths has a per­son­al­i­sa­tion en­gine built off the back of its loy­alty pro­gram. The data is so finely tuned that not only can it tar­get of­fers for reg­u­larly bought prod­ucts, it can also pre­dict when an in­di­vid­ual cus­tomer will run out of, say, Vegemite and time an of­fer ac­cord­ingly.

“We’ll score 10 mil­lion mem­bers’ propen­sity to buy each of 10,000 prod­ucts at six price points… that’s 570 bil­lion records,” ex­plains Quan­tium co-founder and CEO Adam Driussi.

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