Quantium launched in 2002 as one of Australia’s first data-analytics firms and today has customers around the globe, pioneering technology “to demystify the complex world of data” for businesses and governments.
Quantium has tackled and tested optimal pricing models, timing of snackfood promotions, shelf layouts and the return on ad platforms, from Facebook to pay TV. It also builds bespoke analytics products to help businesses and customers get the most out of loyalty programs.
One of Quantium’s early-adopter clients and now part owner, Woolworths has a personalisation engine built off the back of its loyalty program. The data is so finely tuned that not only can it target offers for regularly bought products, it can also predict when an individual customer will run out of, say, Vegemite and time an offer accordingly.
“We’ll score 10 million members’ propensity to buy each of 10,000 products at six price points… that’s 570 billion records,” explains Quantium co-founder and CEO Adam Driussi.