Groundbreaking spring florals
Fashionista gives a fresh take on old classics
❛❛ Navy is still very popular, it’s still going to be around for a bit longer but we’ll see lots of soft pink, greys and greens this season like olive and sages. — Jo Hart
FLORALS for spring? Groundbreaking.
While Amanda Priestly may have been less than sincere in her critique of the typical spring capsule collection, this season’s pieces are met with some winter influences to re-invent the classic spring floral.
The typical fauna print the industry has come to expect in spring is still prominent but this season it’s mixed up with some navy and khaki influences from the bygone winter days to give it a fresh new take on old favourites.
Oh! Jo Jo owner Jo Hart said the spring fashion revolution was a nice change from the usual.
“We’re still getting lots of soft florals coming through but we’re seeing some more geometric prints, ginghamas and abstract prints. There is a little bit of a change from what we’ve been seeing the last season,” she said.
“Navy is still very popular; it’s still going to be around for a bit longer but we’ll see lots of soft pink, greys and greens this season like olive and sages.”
Ms Hart said dressing for an Ipswich spring and summer season was a particularly daunting challenge but it was achievable with the right pieces.
“It’s very hot in Ipswich so we’ve stopped already buying things with a long sleeve unless it’s very soft and floaty, things that people can still layer for night-time,” she said.
“The weather changes so fast se we can layer up in the mornings before we leave the house and end up taking it all off by the time we get to lunch time, which is a challenge. We started buying a month ago for spring.”
She said the key to a capsule spring summer wardrobe was sheer fabrics, strappy shoulders and as little contact with skin as possible.
“Summer is as light as you can possibly wear, so the strappier and thinner the fabric the better,” Ms Hart said.
“Light fabrics like rayons and natural fibres were popular. We are fortunate we can use those things in winter just more under and over.
“Opt for light and fresh fabrics, we like to feel fresh all day long. Natural fibres are important in this climate, things like raw cotton, rayons and bamboo. We’re seeing a lot more bamboo fabric coming through.”
Expect plenty of soft, flowing pieces like brunch coats, playsuits and dresses in store at Oh! Jo Jo this season.
HOT FASHION: There’s plenty of new stock in store at Oh! Jo Jo in time for the warmer weather.