BEHIND THE SCENES: KIP&CO
WE GO BEHIND THE SCENES WITH KIP&CO ON THEIR NEW SEASON CAMPAIGN SHOOT, BROUGHT TO YOU BY MASSAGES, MARGARITAS AND A WHOLE LOT OF IRONING!
We take a peek at what goes on during a campaign shoot for this cult brand
“YOU’LL NEVER SEE US SHOOT A FULL CAMPAIGN IN STUDIO – IT’S NOT OUR STYLE AND IT’S NOT EXCITING. WE HAVE SUCH A GREAT TEAM WHO WE’VE WORKED WITH FOR OVER FOUR YEARS NOW, AND ALTHOUGH OUR SHOOTS ARE HUGE AND LOADS OF WORK, THEY ARE ABOVE AND BEYOND BLOODY FUN.”
Mix it up “We aim to keep things fresh and vibrant, and always create pieces that can work back with pieces from previous seasons,” Hayley says. Put to work “You’d be surprised how much ironing is involved!” Hayley says of the hard yakka of shooting. “We also make beds, move furniture around, do models’ make-up … Our favourite part is seeing the collection come together at the end.”
Child’s play “Our own kids are in all our shoots and we generally rope in a couple of other gorgeous friends and their children, for ease,” Hayley tells.
Location, location The Kip&Co girls are regular visitors to Bali. “It’s a place we feel really comfortable and gives us all-round good vibes.”