MAR­QUEE STRIPES

Real Living (Australia) - - CONTENTS -

FOR AN IN­TE­RI­ORS LOVER, there are few in­vi­ta­tions that could top be­ing asked to visit Ikea HQ in Swe­den. So when that ex­act sit­u­a­tion pre­sented it­self to me a few months ago, I was pretty stoked*. It’s im­por­tant to note,

I am not some­one who squeals with de­light when my hus­band broaches the idea of an Ikea mis­sion on Satur­day af­ter­noons. I love the idea of it, but I’m a hor­ri­bly im­pul­sive shop­per and crap at as­sem­bling any­thing more com­plex than a toasted sand­wich.

Nev­er­the­less, my mind went into overdrive about what I might find at this myth­i­cal place – gi­ant Allen keys, meat­balls and big blue bags as far as the eye could see? Quite un­be­liev­ably, my day­dream wasn’t too far off the mark. There re­ally was a gi­ant Allen key out­side the Ikea Hotell, a whole restau­rant de­voted to its fa­mous meat­balls and shiny, sil­ver ver­sions of their big blue Frakta bags on tap. It was to­tal sen­sory overload, like Dis­ney­land for fur­ni­ture.

But the thing that re­ally stuck with me was the peo­ple. Af­ter spend­ing 48 hours im­mersed in the Ikea uni­verse, it was their mis­sion – that ev­ery­one should be able to en­joy good de­sign – that re­ally moved me. Good de­sign should make life bet­ter, whether it saves you time, is more sus­tain­able or sim­ply puts a smile on your face, and surely ev­ery­one de­serves that.

*Un­der­state­ment of the year!

The Ikea Hotell is, of course, fur­nished with some of the brand’s best-sell­ing de­signs.

SHARE YOUR STYLE! WE LOVE SEE­ING HOW YOU STYLE YOUR COPIES OF REAL LIV­ING, AND THIS MONTH WE HAVE AN AMAZ­ING HONORÉ “CROISETTE” COT­TON CHAIR FROM BASTILLE & SONS, WORTH $1190, TO GIVE AWAY! TO EN­TER, POST YOUR BEST VI­GNETTE STAR­RING THE NEW IS­SUE ON IN­STA­GRAM WITH THE HASH­TAG #REALLIVINGFLATLAY, AND TELL US IN 25 WORDS OR LESS: “WHAT DO YOU LOVE ABOUT THIS IS­SUE OF REAL LIV­ING?” YOU ALSO NEED TO FOL­LOW @REALLIVINGMAG AND @BASTILLEANDSONS ON IN­STA­GRAM TO BE EL­I­GI­BLE. MY OWN CAT­A­LOGUE

Spoilt for choice

A rain­bow of colour swatches, as far as the eye could see!

Fan­girl alert!

Tool time The Allen key to end all Allen keys out­side Ikea HQ! I CAME, I SAW, I DRANK THE ELDERFLOWER KOOL-AID! HERE ARE A FEW HIGH­LIGHTS FROM MY TRIP TO IKEA HQ – SEE THE FULL STORY ON PAGE 59.

I couldn’t re­sist hav­ing my photo taken on the cover of the cat­a­logue.

Be our guest

In the hot seat Emma does some prod­uct test­ing of her own at our cover shoot – see page 44 for our guide to rock­ing white in­te­ri­ors.

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