ARTIST IN RES­I­DENCE

Real Living (Australia) - - CONTENTS -

We meet the sis­ters who cre­ated bo­hemian fash­ion brand Spell & The Gypsy Col­lec­tive

THE SIS­TERS BE­HIND FASH­ION BRAND SPELL & THE GYPSY COL­LEC­TIVE TAKE US ON A JOUR­NEY INTO THEIR COLOUR­FUL WORLD AND RIDICULOUSLY COOL BY­RON BAY OF­FICE

CALL IT IN­TU­ITION, CALL IT MAGIC – El­iz­a­beth (Lizzy) Abegg and Is­abella (Spelly) Pen­nefa­ther have an un­canny knack for man­i­fest­ing their destiny. From the spon­ta­neous de­ci­sion to work to­gether to util­is­ing the pow­ers of In­sta­gram, they even man­aged to turn their vision of find­ing the per­fect of­fice space into a re­al­ity. “Is­abella and I went for a walk around an old in­dus­trial es­tate and saw this place with its big old bal­cony,” Lizzy re­calls. “We said to the guy who was here, ‘Are you leav­ing?’ and he said, ‘No way.’” But seven years later, the girls and their team of 45 now call the former tim­ber chop­ping board fac­tory home. It’s had a face lift, and now has a crisp white palette in­ter­spersed with Moroc­can-style arch­ways and ex­otic

fur­nish­ings. “We played on the orig­i­nal fea­tures and added nat­u­ral el­e­ments,” Lizzy says. “We’re sur­rounded by fac­to­ries so we wanted to bring a fem­i­nine soft­ness and warmth.”

With just one flag­ship store in By­ron Bay, Spell has caught the at­ten­tion of fans and celebri­ties around the globe, largely thanks to its ex­tra­or­di­nary In­sta­gram fol­low­ing. Even in the early days, Lizzy knew the app would be per­fect for tak­ing their wares to the world. “We used to do a lot of blog­ging and then In­sta­gram came along and sud­denly we had a plat­form for all this con­tent. It was great,” she says.

Hum­ble be­gin­nings

As busi­ness boomed for cre­ative sis­ters Is­abella and Lizzy, they de­cided to con­sol­i­date their en­tire team in the one place. “It’s the first time we’ve had 45 peo­ple un­der one roof,” Lizzy says. “Hav­ing the col­lec­tive en­ergy in the of­fice has been so pos­i­tive.”

Made to mea­sure Is­abella’s of­fice boasts cus­tom cloth­ing racks that were made by a lo­cal crafts­man to ac­com­mo­date the brand’s iconic maxi dresses. Work desks were also cus­tom made to fit in with the rus­tic in­te­ri­ors. LIZZY AND IS­ABELLA’S STYLE FOR­MULA: “CRE­ATE A WHITE ROOM WITH NAT­U­RAL AC­CENTS AND NEU­TRAL TONES. ADD ITEMS COL­LECTED ON YOUR TRAV­ELS THAT MEAN SOME­THING TO YOU.”

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