BEHIND THE SCENES: SARAH ELLISON
We find out how stylist and RL alumni Sarah Ellison conceived her new range of furniture
LOCATION, LOCATION, LOCATION
“We shot in four places: Bronte and Tamarama beaches in Sydney, a studio and this amazing home in Avalon. I wanted the dream Aussie beach house with big open spaces, great natural light and earthy finishes – this house ticked every box.”
In the mist “We had a 5am start that day because I wanted to get the right ‘sunrise’ light on the mirrors [above],” Sarah tells. “Something I didn’t consider is how many times we would have to polish the mirrors because of all the sea spray. It was never-ending!” Down the line “I had this idea of shooting plinths down the shoreline, but it didn’t all go to plan,” Sarah explains. “The sand was so wet, we had to dig the plinths into the sand so they didn’t fall over – it was hilarious!” Dave Wheeler shot the campaign at all four locations. “He totally got my vision,” Sarah says.
Make it personal “Normally I’m styling shoots with other people’s products, but this was a lot more personal,” Sarah says. “I wanted to do something different, which is why we shot the furniture in situ – so you can see the pieces in a real home.”
It’s a set-up “The house had different flooring – beautiful oak and concrete – which meant we could create different looks,” Sarah says. “We emptied the whole place and created rooms within rooms.” The New Wave is available at Sarahellison.com.au and Clickonfurniture.com.au