A paragon of European style, Positano is home to an A-list hotel that’s inspiring summer fashion, fragrances, interiors and Instagram hashtags
POSITANO IS THE APEROL SPRITZ OF ITALY. Nestled into the Amalfi Coast, the cliffside village looks like a postcard. The sea is cerulean blue, the rooftops are a dappled shade of sunburnt skin and visitors on Vespas dress like extras in
The Talented Mr. Ripley. Perched high above Positano you’ll find its crown jewel, Le Sirenuse, a family-run resort where Hollywood’s creme de la creme brush shoulders at the bar. Le Sirenuse was originally a private summer house owned by the Sersale family. In 1951, they turned their home into a luxury hotel boasting vaulted ceilings, embroidered linen bedding and a collection of museum-worthy antiques and art. The hotel is now managed by Antonio Sersale, the son of co-founder Franco. His wife Carla designs womenswear for the hotel boutique, Emporio Sirenuse, his cousin Marina develops the hotel’s line of Eau d’Italie fragrances, and they also tend to the gardens of bougainvillea and lemon trees. In 1953, the author John Steinbeck wrote, “Nearly always when you find a place as beautiful as Positano your impulse is to conceal it.” Not Le Sirenuse. The scent of those lemon trees is bottled in Tom Ford’s Neroli Portofino fragrances, while the hotel’s whitewashed walls and tiled mosaics are inspiring the design of new restaurants and bars. Positano’s picturesque architecture and landscape is also fuelling the latest homewares trends, like citrus motifs on toasters and ceramics painted with faces of Mediterranean gods. Your Instagram feed is probably full of Le Sirenuse-inspired photos, and we think it will be for summers to come.