Drum Work­shop goes elec­tro!

Drum gi­ant launches elec­tronic brand

Rhythm - - BEAT! -

The Musikmesse Show al­ways brings with it a bounty of beau­ti­ful new drum gear, but this year’s event re­ally caught our eye with a po­ten­tially game-chang­ing en­try into the e-kit world from an acous­tic pow­er­house.

At the Frank­furt show, DW un­veiled its new elec­tronic drum brand – the suit­ably-ti­tled DW e.

The move comes in part­ner­ship with long­time DW part­ner GEWA Mu­sic and in­cludes the for­mer’s trig­ger shells, hard­ware and rack sys­tems along­side the lat­ter’s G9 Drum­mer’s Work­sta­tion, elec­tronic pads and cymbals.

“DW ’ s mis­sion has al­ways been to solve prob­lems for drum­mers, so they can fo­cus on their craft and be free to con­cen­trate on what re­ally mat­ters – the mu­sic,” said DW Founder and Chief Prod­uct Of­fi­cer, Don Lom­bardi.

He went on to say: “DW Elec­tron­ics is an ex­ten­sion of our phi­los­o­phy. Elec­tronic drums should be re­li­able, ef­fort­less and de­liver a seam­less play­ing ex­pe­ri­ence. We’re in­cred­i­bly proud to make our en­tré into the world of elec­tronic drums with the de­but of the DW e prod­uct line which has been years in the mak­ing.”

DW e kits fea­ture an ar­ray of lush fea­tures, such as all-wood trig­ger shells and De­sign Se­ries mini tur­ret lugs. They are avail­able in Car­bon Fiber Fin­ish­ply and Ex­otic Wal­nut fin­ishes with True-Re­bound mesh heads by Remo USA and mod­u­lar Trig­ger Zone play­ing sur­faces. As if that wasn’t enough, they also ship with a com­plete line of newly de­signed DW e stands, ped­als and rack sys­tems which in­clude a host of Drum Work­shop drum­mer-friendly fea­tures tai­lored for the elec­tronic player. For more in­for­ma­tion head over to www. dw­elec­tron­ics.com. Keep your eye on fu­ture is­sues of Rhythm for the lat­est de­vel­op­ments.

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