Re­call cam­paign ‘a suc­cess’

Rouse Hill Times - - NEWS -

A TAR­GETED cam­paign to raise aware­ness about a wash­ing ma­chine re­call by elec­tron­ics gi­ant Sam­sung has been hailed as a suc­cess.

More than 100 of the faulty top loader ma­chines had been found and ver­i­fied and a fur­ther 50 are be­ing as­sessed in the lead-up to Easter fol­low­ing a call-out in NewsLo­cal news­pa­pers.

They have been lo­cated across Syd­ney and the Cen­tral Coast. Seven ma­chines were tracked down in post­code 2250 (Gos­ford and Erina) with an­other six in 2259 (Tug­gerah).

Six ma­chines were also found in each of the fol­low­ing post­codes: 2147 (Seven Hills), 2148 (Black­town) and 2567 (Narel­lan, Mt An­nan).

Seven out 10 were found in houses with the re­main­der in units.

The cam­paign, by NewsLo­cal in part­ner­ship with Sam­sung, still has a week to run with a few $50 gift cards left on of­fer to the first 200 peo­ple who lo­cate an af­fected ma­chine. Reg­is­tra­tions to win a gift card close at 9am on Sun­day, April 23, but the com­pany is en­cour­ag­ing cus­tomers to con­tinue the search.

Sam­sung took the ex­cep­tional step of post­ing a re­ward for con­sumers to com­plete the safety re­call which was ini­ti­ated in 2013 af­ter a po­ten­tial fire haz­ard was dis­cov­ered in six mod­els of top load­ers made be­tween 2010 and 2013.

Some 144,000 of the ma­chines — whose model num­bers are listed in the box at right — were sold in Aus­tralia be­fore the dis­cov­ery of the fault posed by mois­ture pen­e­trat­ing the elec­tri­cal con­nec­tors. So far the com­pany has man­aged to find about 85 per cent of the ma­chines. Cus­tomers can claim a re­place­ment or a re­fund.

Sam­sung cor­po­rate vi­cepres­i­dent and chief mar­ket­ing of­fi­cer Philip New­ton said the com­pany was very happy with the re­sponse.

“We have been over­whelmed with the re­sponse to the NewsLo­cal cam­paign to lo­cate the re­main­ing 15 per cent of re­call model top loader ma­chines,” Mr New­ton said. “In just two weeks, we have seen more than 150 peo­ple reg­is­ter their de­tails as part of the cam­paign.

“The Sam­sung team is work­ing hard to ver­ify if the reg­is­tered wash­ing ma- chines are part of the re­call, and so far we have con­firmed 104 units.

“Cus­tomers are ei­ther opt­ing for a re­fund or re­place­ment, and once we pro­vide a rem­edy, we send out a $50 VISA card as a thank you for help­ing us find the re­main- ing ma­chines. We hope the com­mu­nity will con­tinue to oe check with their friends, fam­ily and neigh­bours to see if they have a re­call top loader.”

Cus­tomers who have one of the mod­els should ring 1800 239 655. *Con­di­tions ap­ply eo

Sam­sung cor­po­rate vice-pres­i­dent Philip New­ton happy with re­sult. Pic­ture: Adam Yip

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