Recall campaign ‘a success’
A TARGETED campaign to raise awareness about a washing machine recall by electronics giant Samsung has been hailed as a success.
More than 100 of the faulty top loader machines had been found and verified and a further 50 are being assessed in the lead-up to Easter following a call-out in NewsLocal newspapers.
They have been located across Sydney and the Central Coast. Seven machines were tracked down in postcode 2250 (Gosford and Erina) with another six in 2259 (Tuggerah).
Six machines were also found in each of the following postcodes: 2147 (Seven Hills), 2148 (Blacktown) and 2567 (Narellan, Mt Annan).
Seven out 10 were found in houses with the remainder in units.
The campaign, by NewsLocal in partnership with Samsung, still has a week to run with a few $50 gift cards left on offer to the first 200 people who locate an affected machine. Registrations to win a gift card close at 9am on Sunday, April 23, but the company is encouraging customers to continue the search.
Samsung took the exceptional step of posting a reward for consumers to complete the safety recall which was initiated in 2013 after a potential fire hazard was discovered in six models of top loaders made between 2010 and 2013.
Some 144,000 of the machines — whose model numbers are listed in the box at right — were sold in Australia before the discovery of the fault posed by moisture penetrating the electrical connectors. So far the company has managed to find about 85 per cent of the machines. Customers can claim a replacement or a refund.
Samsung corporate vicepresident and chief marketing officer Philip Newton said the company was very happy with the response.
“We have been overwhelmed with the response to the NewsLocal campaign to locate the remaining 15 per cent of recall model top loader machines,” Mr Newton said. “In just two weeks, we have seen more than 150 people register their details as part of the campaign.
“The Samsung team is working hard to verify if the registered washing ma- chines are part of the recall, and so far we have confirmed 104 units.
“Customers are either opting for a refund or replacement, and once we provide a remedy, we send out a $50 VISA card as a thank you for helping us find the remain- ing machines. We hope the community will continue to oe check with their friends, family and neighbours to see if they have a recall top loader.”
Customers who have one of the models should ring 1800 239 655. *Conditions apply eo
Samsung corporate vice-president Philip Newton happy with result. Picture: Adam Yip