MEET MATT FARRELLY AND JOSLYN ERICKSON, THE COUPLE INTRODUCING LOCALS TO THE WIDE WORLD OF CRAFT BEER, ONE BACK-STAGE BREWERY TOUR AT A TIME.
When finance worker Matt Farrelly first met travel guide Joslyn Erickson in Central America, they probably didn’t see a future together – let alone a business in brewery tours.
The pair’s early plan was to open a bottle shop together, but some red tape and unexpected hurdles led them down the path of brewery tours.
“The idea behind Hop On Brewery Tours is simple,” Matt says. “We wanted to showcase the different styles and flavours of beer within the region – well beyond the XXXX factory. Our focus is beer education and appreciation, to show that there is a beer for everyone.”
And they really do mean everyone. The duo spends their days chauffeuring locals, tourists, beer-lovers and beer-loathers around Brisbane and the Gold Coast’s top breweries. The full- and half-day tours are designed to introduce even the biggest beer rookies to the expanding craft beer scene.
“We get a lot of wine drinkers on the tours who are just coming along for the ride with their beer-loving partner or friends,” Jos says. “We can offer them something like a gose or saison, which can appeal to wine or cider drinkers and, more often than not, they are pleasantly surprised.”
In keeping with the idea that there is a drink for everyone, patrons can tailor their own tour itinerary for special occasions or simply just a fun day out.
Whether it’s a Deschutes Brewing Mirror Pond Pale Ale from Joslyn’s hometown (and the craft beer capital) Portland, Oregon, or the Hop Hog IPA by Feral Brewing in Western Australia which has a special spot in Matt’s heart, the couple stand by the idea that there is definitely one beer brand out there that will make you fall in love with the beverage. Maybe you’ll find it on a Hop On tour?