Tourism boost

Seymour Telegraph - - NEWS - Mem­ber for North­ern Vic­to­ria Ja­clyn Symes was taken on a tour of Wine x Sam by busi­ness man­ager Bron Dun­woodie.

The Vic­to­rian Govern­ment has helped se­cure a $1.15 mil­lion in­vest­ment in Sey­mour.

Fam­ily owned win­ery, Wine x Sam, will cre­ate 10 lo­cal jobs and in­crease re­gional tourism by an es­ti­mated 10 000 visi­tors a year.

Wine x Sam in the Strath­bo­gie Ranges has in­vested in the old dye­works fa­cil­ity in An­zac Ave to grow its busi­ness and ex­pand wine pro­duc­tion and sales.

The project in­cludes a new cel­lar door to pro­vide Sey­mour with a sig­nif­i­cant new wine tourism ex­pe­ri­ence, and re­pur­poses a for­mer in­dus­trial site in the cen­tre of the town.

Wine x Sam cur­rently ex­ports into mar­kets across the globe, and the new in­vest­ment will lead to in­creased ex­ports of Vic­to­rian wine.

The project has cre­ated 15 new jobs dur­ing its con­struc­tion, and the cel­lar door is now op­er­a­tional and at­tract­ing new visi­tors to Sey­mour.

Wine x Sam’s chief wine­maker is plan­ning wine mas­ter­class events to fur­ther en­cour­age wine tourism as well as de­velop wine ed­u­ca­tion and knowl­edge in Sey­mour.

Mem­ber for North­ern Vic­to­ria Ja­clyn Symes said through the $50 mil­lion ‘Re­gional Jobs and In­fra­struc­ture Fund’, the Vic­to­rian Govern­ment was sup­port­ing projects that make coun­try Vic­to­ria a bet­ter place to live, work and in­vest.

‘‘Two-thirds of Vic­to­rian winer­ies have a cel­lar door, giv­ing visi­tors an op­por­tu­nity to ex­pe­ri­ence Vic­to­ria’s wine first-hand and Wine x Sam is an ex­am­ple of Vic­to­ria’s ro­bust and di­verse wine in­dus­try that has more winer­ies than any other Aus­tralian state, in­clud­ing small bou­tiques, fam­ily cor­po­rates and large com­pa­nies,’’ she said.

‘‘The Andrews La­bor Govern­ment will keep in­vest­ing in coun­try Vic­to­ria’s world-class grow­ers and wine­mak­ers, help­ing raise their pro­file around the world, drive vis­i­ta­tion to cel­lar doors and in­crease ex­port op­por­tu­ni­ties.’’


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