Healthy role re­ver­sal

Seymour Telegraph - - NEWS -

Wool­worths is part­ner­ing with celebrity chef Jamie Oliver to en­cour­age Sey­mour kids to try their hand at pack­ing the per­fect lunch­box for their par­ents to­day.

Pack Your Par­ents’ Lunch Day is aimed at start­ing a con­ver­sa­tion within Aus­tralian fam­i­lies about se­lect­ing smart, fun and healthy choices for lunch, and giv­ing chil­dren the power to make those de­ci­sions.

Ac­cord­ing to the Aus­tralian Bureau of Statis­tics only 3.6 per cent of chil­dren and 4.5 per cent of adults in Vic­to­ria meet the rec­om­mended na­tional di­etary guide­lines for fruit and veg­etable in­take.

‘‘Cre­at­ing a gen­er­a­tion of fresh food kids is some­thing that, as a par­ent my­self, I whole­heart­edly stand be­hind,’’ Oliver said.

‘‘Pack Your Par­ents’ Lunch Day is all about em­pow­er­ing kids in the kitchen and get­ting them to un­der­stand what it takes to make a healthy lunch­box.

‘‘It’s about dis­cussing choices, get­ting stuck in and in­spir­ing them to take an in­ter­est in food as early as pos­si­ble.’’

Wool­worths Sey­mour store man­ager An­thony Vivona said it was a chal­lenge to get chil­dren to eat healthy.

‘‘We un­der­stand the chal­lenge busy fam­i­lies face around pack­ing a nu­tri­tious lunch box that kids will ac­tu­ally eat,’’ he said.

All par­ents need to do is to en­cour­age their chil­dren to pack their lunch for them to­day.

They are also en­cour­aged to share kids’ creations via so­cial me­dia us­ing the hash­tag #pack­y­our­par­ents lunch­day.

Oliver sug­gested Sey­mour kids use the five food groups — in­clud­ing a va­ri­ety of dairy, pro­tein, whole­grains and a whole rain­bow of fresh fruit and veg­eta­bles — in the lunch­boxes for their par­ents.

Pack­aged foods could be okay, but foods high in salt, sugars and sat­u­rated fat were best left out, he said.

Pack Your Par­ents’ Lunch Day is an ex­ten­sion of other Wool­worths’ fresh food kids pro­grams, in­clud­ing free fruit for kids, which gives chil­dren the chance to eat their favourite, fresh sea­sonal fruit for free when they visit the su­per­mar­ket.

In the past year alone, more than 18 mil­lion pieces of free fruit have been given away to kids.

Wool­worths is also now of­fer­ing cus­tomers bags of mini fruit such as ap­ples, pears, ba­nanas and man­darins, per­fect for lit­tle hands, for just $2.50 a bag.

Sey­mour par­ents can also dis­cover some in­spi­ra­tion for cre­at­ing a fun and healthy lunch­box by vis­it­ing wool­ fresh­food­kids

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