THE TRUTH IS IN HERE

Af­ter 1,995 years of wait­ing, the world fi­nally lays its hun­gry eyes on SFX…

SFX: The Sci-Fi and Fantasy Magazine - - The sfx years | 1995 - 1997 -

The tim­ing of SFX’s launch was hardly ideal. An anx­ious ed­i­to­rial team faced a mo­men­tous de­ci­sion: Tank Girl or Street Fighter for the cover? In­side the first is­sue a lead news story be­moaned the lack of Bri­tish TV sci- fi – we were so des­per­ate we con­vinced our­selves Bugs was sci- fi enough to cover – and we were in the midst of the first great Doc­tor Who drought ( though we do men­tion Paul McGann…). But this for­ma­tive era of the mag­a­zine was about to stum­ble onto its first great gold mine: The X- Files.

A huge close- up of Mul­der stared out of is­sue four and SFX went from borderline profit to bona fide suc­cess. By is­sue 19 the X- phe­nom­ena was so huge that SFX could pub­lish an is­sue in a plain black plas­tic bag with noth­ing on it other than our logo, the X- Files logo and the words “The Truth Is In Here”. It sold out.

Pub­lish­ing wis­dom sug­gested that big block­buster movies would be the meat and pota­toes for the mag­a­zine, but af­ter block­buster turkeys like Judge Dredd and Bat­man For­ever, SFX swung be­hind TV in­stead. A new show called Baby­lon 5 was mak­ing waves: that made the cover. Deep Space Nine was re­cov­er­ing from a dodgy start: that made the cover too. Oddly, Voy­ager, the much- hyped new Trek show that graced the first- ever Couch Potato fea­ture, never made the cover un­til it cast a sexy Borg later on.

Doc­tor Who re­turned – US style, with Paul McGann in a dodgy wig. It was great for sales, but sadly US au­di­ences were unim­pressed and no se­ries ma­te­ri­alised.

Scully’s dis­com­fort gave us

plea­sure for many years.

In­de­pen­dence Day in­vaded our world in 1996.

Voy­ager gave us the lat­est Trek team photo.

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