The Hard sell

SFX: The Sci-Fi and Fantasy Magazine - - Your Sfx -

Is it just me or has Ter­mi­na­tor Genisys been very ag­gres­sive with its advertising cam­paign? Not only have I seen so many trail­ers and ar­ti­cles float­ing around that some very ma­jor- sound­ing plot points have been re­vealed long in ad­vance of the film’s re­lease, but when I went to see To­mor­row­land at the Vue cin­ema in Le­ices­ter the Ter­mi­na­tor dis­play in the lobby saw fit to end my night out be­fore the pre­views had even fin­ished by set­ting it­self ablaze, caus­ing an evac­u­a­tion of the build­ing and two fire en­gines to ap­pear! Arnie, if you’re read­ing this I was al­ready in­tend­ing to see Ter­mi­na­tor Genisys, but I won’t if you take all the mys­tery out of the film or ter­mi­nate the cin­ema first. By the way, I did get to see To­mor­row­land the fol­low­ing week and can con­firm that your re­view was spot on the money. I’ve been a sub­scriber for many years and can’t see an end in sight. Keep up the good work.

David Birch, Le­ices­ter

It’s vi­ral mar­ket­ing gone mad! What next, all the sarah Con­nors in the phone book sud­denly drop­ping dead?

Ter­mi­nat­ing a cin­ema near you right now.

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