The Hard sell
Is it just me or has Terminator Genisys been very aggressive with its advertising campaign? Not only have I seen so many trailers and articles floating around that some very major- sounding plot points have been revealed long in advance of the film’s release, but when I went to see Tomorrowland at the Vue cinema in Leicester the Terminator display in the lobby saw fit to end my night out before the previews had even finished by setting itself ablaze, causing an evacuation of the building and two fire engines to appear! Arnie, if you’re reading this I was already intending to see Terminator Genisys, but I won’t if you take all the mystery out of the film or terminate the cinema first. By the way, I did get to see Tomorrowland the following week and can confirm that your review was spot on the money. I’ve been a subscriber for many years and can’t see an end in sight. Keep up the good work.
David Birch, Leicester
It’s viral marketing gone mad! What next, all the sarah Connors in the phone book suddenly dropping dead?
Terminating a cinema near you right now.