KATHY TAY­LOR OF VEC­TIS SAYS:

SFX: The Sci-Fi and Fantasy Magazine - - First Contact -

In 1991 a small toy com­pany called Just Toys (New York USA) re­leased the line of Marvel Su­per­hero Bend-ems – rub­ber fig­ures that were both bend­able and poseable. In 1993 Just Toys re­leased

Star Wars Bend-ems fig­ures. These fig­ures were the first to reignite in­ter­est for new

Star Wars toys. Each fig­ure was orig­i­nally pack­aged on blis­ter card-type pack­ag­ing.

Since the fig­ures were pro­duced in quan­tity (and they were never a pop­u­lar line back in the day) they’ve re­mained cheap and easy to source on the sec­ondary mar­ket. Carded fig­ures rarely cost more than a few pounds, and you can buy col­lec­tions of loose fig­ures for even less.

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