KATHY TAYLOR OF VECTIS SAYS:
In 1991 a small toy company called Just Toys (New York USA) released the line of Marvel Superhero Bend-ems – rubber figures that were both bendable and poseable. In 1993 Just Toys released
Star Wars Bend-ems figures. These figures were the first to reignite interest for new
Star Wars toys. Each figure was originally packaged on blister card-type packaging.
Since the figures were produced in quantity (and they were never a popular line back in the day) they’ve remained cheap and easy to source on the secondary market. Carded figures rarely cost more than a few pounds, and you can buy collections of loose figures for even less.