MON­KEY BUSI­NESS

THE IM­I­TA­TION GAME

SFX - - Planet of the Apes Merchandise -

To truly mea­sure how prof­itable Ape Ma­nia was just look at how many com­pa­nies tried to un­of­fi­cially ride the craze. Dime stores saw an in­flux of vaguely fa­mil­iar but poorer qual­ity simian char­ac­ters, two of the most brazen be­ing AHI’s Ac­tion Ape­men dolls and the Flash Gor­don-in­fused As­tro Apes fig­ures by United Man­u­fac­tur­ing Corp. Both lines were shut down by 20th Cen­tury Fox’s lawyers but re­main highly col­lectible, ex­ceed­ing the value of le­git­i­mate mer­chan­dise.

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