Buy­ers flock to sales app

Shepparton News - Country News - - LIVESTOCK NEWS -

In­quiry for rams through web app RamS­elect has never been stronger, with a dra­matic in­crease in the num­ber of buy­ers search­ing the site so far this sea­son.

RamS­elect al­lows ram buy­ers to find and rank rams based on Aus­tralian Sheep Breed­ing Val­ues that match their own breed­ing ob­jec­tive.

More than 1129 ram searches were con­ducted on RamS­elect dur­ing July, com­pared to 154 at the same time last year, and the power of RamS­elect as a mar­ket­ing tool has also been recog­nised by ram breed­ers, with 2133 rams cur­rently listed on the site.

‘‘Given how early we are in the ram­selling sea­son, these num­bers really show how valu­able RamS­elect has be­come to sheep breed­ers in both buy­ing and sell­ing rams,’’ Co-op­er­a­tive Re­search Cen­tre for Sheep In­dus­try In­no­va­tion (Sheep CRC) chief ex­ec­u­tive James Rowe said.

‘‘It is par­tic­u­larly en­cour­ag­ing to see the huge spike in ram searches which shows that more and more ram buy­ers are recog­nis­ing the value of RamS­elect for iden­ti­fy­ing rams suited to their in­di­vid­ual breed­ing ob­jec­tives and op­er­at­ing en­vi­ron­ments.’’

First re­leased in 2015 by Sheep CRC, RamS­elect has been em­braced by the in­dus­try with more than 15 000 rams from 186 stud cat­a­logues listed in its first year, with this fig­ure jump­ing to 17 600 from 224 cat­a­logues in 2016.

Ram buy­ers con­ducted more than 6300 ram searches dur­ing the 2016 ram sale sea­son, and the vol­ume of rams listed last year equated to about 10 per cent of the na­tional ram mar­ket.

Sheep CRC has an­nounced it is de­vel­op­ing a cost-re­cov­ery model to sup­port the con­tin­ued de­liv­ery of RamS­elect to put it on a se­cure fi­nan­cial foot­ing for a long life af­ter the CRC comes to an end in 2019.

Users who wish to save their breed­ing ob­jec­tive, to­gether with a sale list and their ram team in­for­ma­tion or ge­nomic pro­fil­ing in­for­ma­tion, will be re­quired to be­come a reg­is­tered user for $25 a year.

For more on RamS­elect, go to: www.rams­elect.com.au

In­for­ma­tion on Sheep CRC is avail­able at: www.sheep­crc.org.au

Chang­ing habits . . . More buy­ers are search­ing for rams through web app RamS­elect.

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