MERCEDES-BENZ SLS AMG GULL­WING WINS

the renown ‘iF Prod­uct De­sign Award 2010’

Shepparton News - Shepparton Car Weekly - - FRONT PAGE -

The new SLS AMG will be awarded the in­ter­na­tion­ally renowned de­sign award, the “iF prod­uct de­sign award 2010”.

The iF prod­uct de­sign award was first pre­sented in 1953, and ranks among the most im­por­tant de­sign awards. The 24-mem­ber jury chose 778 en­tries from around 2500 candidates in 16 cat­e­gories; the SLS was up against nu­mer­ous well­known com­peti­tors in the Trans­porta­tion De­sign cat­e­gory.

“This sought-af­ter award for the new SLS AMG is a great hon­our for us. It also re­flects the ex­tremely pos­i­tive feed­back on the de­sign of the SLS that we have been re­ceiv­ing since the Septem­ber world pre­miere at the In­ter­na­tional Mo­tor Show in Frankfurt/Main,” Mercedes-Benz head of de­sign Gor­den Wa­gener said.

All win­ners of the iF prod­uct de­sign award are en­ti­tled to use the sought-af­ter iF la­bel for the en­tire life­cy­cle of the prod­uct re­ceiv­ing the award.

The award cer­e­mony is tra­di­tion­ally held on the first day of the CeBIT fair in Hanover, Ger­many on March 2, 2010. The win­ners of the iF gold awards for out­stand­ing de­sign per­for­mance will also be an­nounced. From then on, the Mercedes-Benz SLS AMG will also be on dis­play un­til Au­gust 2010 as part of a de­sign ex­hi­bi­tion which the or­gan­is­ers ex­pect around 250000 vis­i­tors from all

The Gull­wing model was also vic­to­ri­ous in the Golden Steer­ing Wheel 2009

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