Unique styling re­flects Hy­brid Camry im­por­tance

Shepparton News - Shepparton Car Weekly - - FRONT PAGE -

Toy­ota’s new Hy­brid Camry, which goes on sale in Fe­bru­ary, has been de­signed with dis­tinc­tive hy­brid fea­tures that will be in­stantly recog­nis­able by cus­tomers and other mo­torists.

Unique ex­te­rior fea­tures for Hy­brid Camry sig­nify its im­por­tance as a model equipped with a hy­brid sys­tem that fea­tures the lat­est tech­nol­ogy.

At the front, Toy­ota stylists have pur­sued a de­sign that projects Hy­brid Camry’s su­pe­rior aero­dy­namic per­for­mance and in­no­va­tion.

Th­ese el­e­ments are con­veyed by the ex­clu­sively de­vel­oped front mask, which in­cludes blue-tinted head­lamp ex­ten­sions a sig­na­ture fea­ture for Toy­ota hy­brid ve­hi­cles.

The unique front bumper shares styling cues with new-gen­er­a­tion Prius, pro­vid­ing aero­dy­namic and cos­metic ben­e­fits.

The sharp outer edges of the bumper flow into the sides of the ve­hi­cle with al­most flat side faces that aid air flow.

Hy­brid Camry’s ra­di­a­tor grille fur­ther dif­fer­en­ti­ates the hy­brid model with its unique de­sign and satin-chrome fin­ish, which is also used for the boot-lid gar­nish.

The lower grille is slightly larger and more rec­tan­gu­lar, di­rect­ing ad­di­tional cool­ing air into an en­gine bay that ac­com­mo­dates vi­tal hy­brid com­po­nents.

Hy­brid badges are dis­played promi­nently on the front guard and on the boot-lid.

Rear com­bi­na­tion lamps have a clear cover and in­clude LED lights that use less power and there­fore con­trib­ute to lower fuel use.

Cov­ers un­der the en­gine, rear floor and fuel tank im­prove air­flow and con­trib­ute to an over­all drag co­ef­fi­cient of 0.27 among the best in mass-pro­duced fam­ily cars.

Toy­ota Style Aus­tralia cor­po­rate man­ager of de­sign Paul Beranger said Hy­brid Camry’s en­vi­ron­men­tal cre­den­tials go be­yond its ex­cel­lent fuel ef­fi­ciency and ul­tra-low emis­sions.

“Hy­brid Camry styling cues project a strong im­pres­sion of a hy­brid ve­hi­cle that is far more than sym­bolic,” Mr Beranger said.

“Key as­pects of its unique styling are de­signed to help pre­serve the global en­vi­ron­ment by re­duc­ing drag and there­fore im­prov­ing fuel con­sump­tion.

“The de­vel­op­ment of this new model is a cru­cial step to­wards gain­ing wide ac­cep­tance of Toy­ota hy­brid ve­hi­cles in the mar­ket.

“The fi­nal de­sign meets Toy­ota ob­jec­tives by fus­ing the pre­mium im­age of the con­ven­tional Camry with the in­no­va­tion of a hy­brid ve­hi­cle.”

Toy­ota Hy­brid Camry goes on sale in Fe­bru­ary 2010.

The unique front bumper shares styling cues with new-gen­er­a­tion Prius

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