Unique styling reflects Hybrid Camry importance
Toyota’s new Hybrid Camry, which goes on sale in February, has been designed with distinctive hybrid features that will be instantly recognisable by customers and other motorists.
Unique exterior features for Hybrid Camry signify its importance as a model equipped with a hybrid system that features the latest technology.
At the front, Toyota stylists have pursued a design that projects Hybrid Camry’s superior aerodynamic performance and innovation.
These elements are conveyed by the exclusively developed front mask, which includes blue-tinted headlamp extensions a signature feature for Toyota hybrid vehicles.
The unique front bumper shares styling cues with new-generation Prius, providing aerodynamic and cosmetic benefits.
The sharp outer edges of the bumper flow into the sides of the vehicle with almost flat side faces that aid air flow.
Hybrid Camry’s radiator grille further differentiates the hybrid model with its unique design and satin-chrome finish, which is also used for the boot-lid garnish.
The lower grille is slightly larger and more rectangular, directing additional cooling air into an engine bay that accommodates vital hybrid components.
Hybrid badges are displayed prominently on the front guard and on the boot-lid.
Rear combination lamps have a clear cover and include LED lights that use less power and therefore contribute to lower fuel use.
Covers under the engine, rear floor and fuel tank improve airflow and contribute to an overall drag coefficient of 0.27 among the best in mass-produced family cars.
Toyota Style Australia corporate manager of design Paul Beranger said Hybrid Camry’s environmental credentials go beyond its excellent fuel efficiency and ultra-low emissions.
“Hybrid Camry styling cues project a strong impression of a hybrid vehicle that is far more than symbolic,” Mr Beranger said.
“Key aspects of its unique styling are designed to help preserve the global environment by reducing drag and therefore improving fuel consumption.
“The development of this new model is a crucial step towards gaining wide acceptance of Toyota hybrid vehicles in the market.
“The final design meets Toyota objectives by fusing the premium image of the conventional Camry with the innovation of a hybrid vehicle.”
Toyota Hybrid Camry goes on sale in February 2010.
The unique front bumper shares styling cues with new-generation Prius