Kia’s best cars dou­ble

Shepparton News - Shepparton Car Weekly - - FRONT PAGE -

Kia’s model line-up re­ceived a stamp of ap­proval from Aus­tralia’s lead­ing mo­tor­ing clubs with a dou­ble dip of wins in the an­nual Aus­tralia’s Best Cars awards. The Sorento SLI diesel AWD recorded back-to-back wins in the Best SUV Over $40 000 cat­e­gory while Kia’s all-new baby Rio Si hit the ground run­ning to win the judges’ hearts in the Best Light Car Un­der $20 000 sec­tion.

The Kia Rio de­liv­ers well be­yond its price point and diminu­tive small car ori­gins said the judg­ing panel said. “The feel­ing of qual­ity fit and fin­ish is ev­i­dent even over nasty, un­even road sur­faces where you would ex­pect a small car to de­velop any num­ber of rat­tles and squeaks. There are none in the Kia.”

The judges also praised the lit­tle Rio’s on-road per­for­mance, point­ing out that it equalled or bet­tered all-com­ers for per­for­mance, ride, han­dling and brak­ing, “most cer­tainly ben­e­fit­ting from a con­certed lo­cal ef­fort to tune and re­cal­i­brate the sus­pen­sion to suit Aus­tralian con­di­tions and Aus­tralian roads. The Sorento won praise for its all-round abil­ity, strong diesel en­gine and im­pres­sive build qual­ity which the judges be­lieved would lead to im­proved re­sale val­ues over the com­ing years.

Kia Mo­tors Aus­tralia pres­i­dent and CEO Chong Woo Kim said the recog­ni­tion of the mo­tor­ing clubs was a won­der­ful en­dorse­ment for Kia’s con­tin­u­ing quest to pro­vide bet­ter and safer cars.

“It is pleas­ing and hum­bling to have in­dus­try lead­ers pre­pared to tell the mar­ket about the strength of your prod­ucts. It is even more so when the awards are so strongly based on func­tion­al­ity, safety and en­gi­neer­ing ex­cel­lence,” Mr Kim said.

Kia Mo­tors Aus­tralia chief op­er­at­ing of­fi­cer Tony Bar­low said the sig­nif­i­cance of the ABC awards went far be­yond recog­ni­tion of the in­di­vid­ual mod­els.

“Kia’s jour­ney over the past three years has been sig­nif­i­cant and this sort of recog­ni­tion from an or­gan­i­sa­tion that ex­ists to serve peo­ple who ac­tu­ally buy and own these cars is par­tic­u­larly pleas­ing.’’

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