Rio’s five stars

Shepparton News - Shepparton Car Weekly - - FRONT PAGE -

The new Kia Rio has been awarded the max­i­mum five stars for ac­ci­dent safety from Euro­pean road safety or­gan­i­sa­tion, EURONCAP. The B-seg­ment hatch­back achieved high scores for Adult Oc­cu­pant Pro­tec­tion (92 per cent), Child Oc­cu­pant Pro­tec­tion (84 per cent) and Safety As­sist Equip­ment (86 per cent), and Kia also re­ceived praise from the testers for fit­ment of Elec­tronic Sta­bil­ity Con­trol (ESC) as stan­dard in all Euro­pean mar­kets.

“Kia was the first Korean man­u­fac­turer to achieve EURONCAP’S top score in 2007, and this lat­est re­sult is fur­ther proof of Kia’s on­go­ing com­mit­ment to ve­hi­cle safety,” said Kia Mo­tors Europe vice pres­i­dent mar­ket­ing and prod­uct plan­ning Benny Oeyen.

“From the start of Rio’s de­vel­op­ment, Kia’s en­gi­neers were ded­i­cated to cre­at­ing a car that would of­fer own­ers a fun driv­ing ex­pe­ri­ence, as well as the re­as­sur­ance that they and their fam­i­lies would be pro­tected by the best safety tech­nol­ogy in the event of an ac­ci­dent.

“Rio has al­ready gen­er­ated a great deal of in­ter­est with con­sumers thanks to its high stan­dard of spec­i­fi­ca­tion, low run­ning costs and, with CO2 emis­sions from just 85 g/km, in­dus­try-lead­ing en­vi­ron­men­tal cre­den­tials,” Oeyen con­cludes.

Across Europe, stan­dard safety equip­ment fit­ted on Rio in­cludes six airbags (front, side and cur­tain), ESC, VSM (ve­hi­cle sta­bil­ity man­age­ment), HAC (hill-start as­sist con­trol) to pre­vent roll-back when mov­ing off on gra­di­ents, and three-point seat­belts for five oc­cu­pants.

Rio joins Kia sta­ble­mates Venga, Soul, cee’d, Sportage and Sorento in scor­ing five stars in EURONCAP crash test re­sults.

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