Hyundai sales in­creased

Shepparton News - Shepparton Car Weekly - - FRONT PAGE -

Hyundai Mo­tor Com­pany has an­nounced 2013 first-quar­ter earn­ings re­sults. De­spite var­i­ous in­ter­nal and ex­ter­nal fac­tors, con­tin­ued pos­i­tive sales growth over­seas has been the im­pe­tus for a six per­cent in­crease in sales rev­enue, com­pared to the same pe­riod last year.

For the first three months of 2013, sales rev­enue rose six per­cent to $18.6 bil­lion.

Hyundai sold more than one mil­lion units glob­ally dur­ing the first quar­ter of 2013, a 9.2 per cent in­crease year-on-year.

While its sales in Korea fell -0.7 per cent from the same pe­riod a year ago, over­seas sales rose 10.9 per cent, off­set­ting the de­cline in the do­mes­tic mar­ket.

Hyundai’s pro­duc­tion vol­ume at its Korean plants de­clined dur­ing the first quar­ter due to lim­ited pro­duc­tion stop­pages on week­ends, cur­rently un­der res­o­lu­tion process, which lead to in­creased fixed costs. A more sta­ble out­look on cur­rency ex­change rates and Hyundai’s on­go­ing ro­bust sales in over­seas mar­kets such as China and Brazil has the com­pany’s earn­ings forecast to im­prove go­ing for­ward.

Hyundai fore­casts ma­jor au­to­mo­tive mar­kets, in­clud­ing se­lected emerg­ing mar­kets, will con­tinue to post slower growth amid fiercer com­pe­ti­tion and an un­cer­tain busi­ness en­vi­ron­ment.

Hyundai aims to strengthen its fun­da­men­tals through qual­i­ta­tive growth and qual­ity man­age­ment bol­stered by the launch of lo­cal strate­gic mod­els, the for­ti­fi­ca­tion of sales and ser­vice net­works, and an ag­gres­sive strate­gic mar­ket­ing sched­ule.

Such ef­forts have al­ready been in progress, post­ing sig­nif­i­cant re­sults. The HB20, which rolled off Hyundai’s new Brazil­ian plant in Oc­to­ber 2012, has won five ma­jor lo­cal awards in­clud­ing the 2013 Brazil­ian Car of the Year.

By strength­en­ing its dealer net­work, Hyundai’s mar­ket shares in Euro­pean and In­dian mar­kets are en­joy­ing pos­i­tive growth.

In the United States cu­mu­la­tive sales of the Elantra have ex­ceeded two mil­lion units since it launched in 1991, due to dif­fer­en­ti­ated mar­ket­ing strate­gies based on en­hanced prod­uct qual­ity. These suc­cess­ful con­sid­ered tac­tics will be ap­plied glob­ally mov­ing for­ward.

For a full rundown on Hyundai ve­hi­cles call into Shep­par­ton Hyundai, Be­nalla Rd. Or phone the show­room on 5822 5877.

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