Honda Australia partners Sydney Opera House
Honda Australia has strengthened its commitment to the arts through a new partnership with Sydney Opera House.
Honda Australia director Stephen Collins said the partnership aligned with Honda’s philosophy of using clever thinking to bring dreams to life.
“The vision and creativity behind Sydney Opera House events parallel Honda philosophy. We felt by partnering with this world-class performing arts centre, we are able to demonstrate Honda’s clever thinking and support one of Australia’s most iconic landmarks,” Mr Collins said.
“We look to partner with the leading arts organisations and events in Australia to build relevance for the Honda brand and add value to the audience experience.”
The Opera House is Australia’s busiest and best-loved cultural precinct, one that is increasingly embracing new technology to enhance the experience of the 8.2 million people who visit each year. A key element of the partnership is Honda’s support of the ambitious and innovative new Live at the House program. Created in partnership with YouTube, Live at the House streams Sydney Opera House’s contemporary music concerts live on YouTube. Throughout 2013, Honda will help bring the Opera House experience to anyone at anytime, wherever they are.
To subscribe to the live streaming, visit www.youtube. com/liveatthehouse
The Opera House is Australia’s busiest and best-loved cultural precinct, one that is increasingly embracing new technology