Subaru revs up per­for­mance car show

Shepparton News - Shepparton Car Weekly - - FRONT PAGE -

Subaru is host­ing its own trav­el­ling mini mo­tor show in June with dealer events in Melbourne, Ade­laide and Syd­ney, high­light­ing its per­for­mance car cre­den­tials.

Six per­for­mance cars are be­ing show­cased at cus­tomer and pub­lic events over the next four weeks in­clud­ing the WRX con­cept car, the BRZ S, the BRZ Motorsport car, a Lib­erty GT wagon spe­cial edi­tion pro­to­type and cur­rent WRX spe­cial edi­tion pro­to­type.

Subaru Aus­tralia man­ag­ing di­rec­tor Nick Se­nior said the pur­pose of the event was twofold.

‘‘ Firstly, it is a chance to demon­strate our per­for­mance ve­hi­cle cre­den­tials. It is a coup to get the WRX con­cept car from the New York show and there are other dis­plays that show­case our long and suc­cess­ful her­itage in sporty ve­hi­cles.

‘‘Se­condly, with the fu­ture of the tra­di­tional mo­tor show clouded, this gives us an op­por­tu­nity to ex­plore pos­si­ble op­tions.

‘‘Our shows will be in Subaru deal­er­ships in Melbourne, Ade­laide and Syd­ney — we are tak­ing the show to the peo­ple.’’

Mr Se­nior said it could be the start of a whole new ap­proach to deal­ing di­rectly with cus­tomers and Subaru en­thu­si­asts.

‘‘Our cus­tomer feed­back in­di­cates there’s still no sub­sti­tute for see­ing our hottest de­vel­op­ments in the me­tal, so it’s an op­por­tu­nity to am­plify our pres­ence in front of peo­ple gen­uinely in­ter­ested in our cars.’’

‘‘It’s all about keep­ing Subaru fans in­formed and giv­ing them a first-hand ex­pe­ri­ence, show­ing them what we’re up to. We’re con­fi­dent of a good re­sponse to this ini­tia­tive,’’ Mr Se­nior said.

The per­for­mance car sta­ble can be viewed: • Un­til Satur­day, June 8 (not open Sun­day) from 8.30 am to 5pm at Subaru In­ter­ac­tive@ Dock­lands, Melbourne; • Fri­day, June 14 to Mon­day, June 17 from 8.30 am to 5pm at Jarvis Subaru, Ade­laide; and • Satur­day, June 22 to Sun­day, June 30 from 8.30 am to 5pm at Denlo Subaru, Parramatta. For all things Subaru call into Ken Muston Au­to­mo­tive, Be­nalla road Shep­par­ton. Or give Brad or James a call on 5821 6688.

Six per­for­mance cars are be­ing show­cased at cus­tomer and pub­lic events over the next four weeks, one of which is the WRX Con­cept (pic­tured)

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