Subaru revs up performance car show
Subaru is hosting its own travelling mini motor show in June with dealer events in Melbourne, Adelaide and Sydney, highlighting its performance car credentials.
Six performance cars are being showcased at customer and public events over the next four weeks including the WRX concept car, the BRZ S, the BRZ Motorsport car, a Liberty GT wagon special edition prototype and current WRX special edition prototype.
Subaru Australia managing director Nick Senior said the purpose of the event was twofold.
‘‘ Firstly, it is a chance to demonstrate our performance vehicle credentials. It is a coup to get the WRX concept car from the New York show and there are other displays that showcase our long and successful heritage in sporty vehicles.
‘‘Secondly, with the future of the traditional motor show clouded, this gives us an opportunity to explore possible options.
‘‘Our shows will be in Subaru dealerships in Melbourne, Adelaide and Sydney — we are taking the show to the people.’’
Mr Senior said it could be the start of a whole new approach to dealing directly with customers and Subaru enthusiasts.
‘‘Our customer feedback indicates there’s still no substitute for seeing our hottest developments in the metal, so it’s an opportunity to amplify our presence in front of people genuinely interested in our cars.’’
‘‘It’s all about keeping Subaru fans informed and giving them a first-hand experience, showing them what we’re up to. We’re confident of a good response to this initiative,’’ Mr Senior said.
The performance car stable can be viewed: • Until Saturday, June 8 (not open Sunday) from 8.30 am to 5pm at Subaru Interactive@ Docklands, Melbourne; • Friday, June 14 to Monday, June 17 from 8.30 am to 5pm at Jarvis Subaru, Adelaide; and • Saturday, June 22 to Sunday, June 30 from 8.30 am to 5pm at Denlo Subaru, Parramatta. For all things Subaru call into Ken Muston Automotive, Benalla road Shepparton. Or give Brad or James a call on 5821 6688.
Six performance cars are being showcased at customer and public events over the next four weeks, one of which is the WRX Concept (pictured)