Toy­ota in­vests in R and D

Shepparton News - Shepparton Car Weekly - - FRONT PAGE -

Toy­ota is spend­ing $1 mil­lion an hour on re­search and de­vel­op­ment in­clud­ing for­ward-look­ing, leadingedge tech­nolo­gies and prod­uct de­vel­op­ment as­so­ci­ated with the en­vi­ron­ment, en­ergy and safety.

The lat­est an­nual re­port from Toy­ota Mo­tor Cor­po­ra­tion (TMC) con­firmed it in­vested $8.85 bil­lion on re­search and de­vel­op­ment in its fi­nan­cial year ended March 30.

This trans­lates into more than $24 mil­lion/day — an in­crease of 3.5 per cent over the pre­vi­ous fis­cal year.

The an­nual re­port said the over­rid­ing goal of Toy­ota’s tech­nol­ogy and prod­uct de­vel­op­ment ac­tiv­i­ties was to max­imise driv­ing plea­sure, com­fort and con­ve­nience while min­imis­ing traf­fic ac­ci­dents and en­vi­ron­men­tal im­pact.

‘‘By achiev­ing th­ese some­times con­flict­ing goals to a high de­gree, we want to open the door to the au­to­mo­bile so­ci­ety of the fu­ture,’’ it said.

Toy­ota Aus­tralia ex­ec­u­tive di­rec­tor sales and mar­ket­ing Tony Cramb said fos­ter­ing in­no­va­tion and in­ge­nu­ity in the in­ter­ests of cus­tomers had al­ways been a cor­ner­stone of Toy­ota’s suc­cess.

Mr Cramb said Toy­ota’s R&D ac­tiv­i­ties were ded­i­cated to the de­vel­op­ment of stylish, af­ford­able and high-qual­ity ve­hi­cles — whether by re­fin­ing ex­ist­ing sys­tems or mak­ing leaps in new tech­nol­ogy.

‘‘This mas­sive R&D com­mit­ment demon­strates that Toy­ota is driven to lis­ten to cus­tomers and to de­velop new ways to im­prove their ex­pe­ri­ence,’’ Mr Cramb said.

‘‘Such pas­sion is ev­i­dent in the work of our in­no­va­tive de­sign­ers and engi­neers and, ul­ti­mately, in the ve­hi­cles and ser­vices we de­liver,’’ he said.

Last year, in the United States alone, Toy­ota com­pa­nies were is­sued with 1491 patents — more than any other au­to­mo­tive com­pany.

Dur­ing the de­vel­op­ment of the cur­rent-gen­er­a­tion Prius, Toy­ota filed 1261 patent ap­pli­ca­tions world­wide.

Al­ready the world’s lead­ing pro­ducer of hy­brid ve­hi­cles with 5.5 mil­lion sales glob­ally, Toy­ota has stepped up its R&D and pro­duc­tion ca­pac­ity of nickel-me­tal hy­dride and lithium-ion bat­ter­ies.

It has also ramped up de­vel­op­ment on new bat­tery tech­nolo­gies like solid state and lithium air, and chemistries be­yond lithium, such as mag­ne­sium.

Toy­ota’s first com­mer­cially avail­able hy­dro­gen fuel-cell ve­hi­cle with a new mid-size four-door sedan con­cept will be un­veiled at the Tokyo Mo­tor Show in Novem­ber.

For a full run­down on Toy­ota ve­hi­cles and tech­nol­ogy, call into Shep­par­ton Toy­ota, Melbourne Road. Or call the show­room on 5823 1301.

Toy­ota’s R&D ac­tiv­i­ties are ded­i­cated to the de­vel­op­ment of stylish, af­ford­able & high-qual­ity ve­hi­cles

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.