Toyota invests in R and D
Toyota is spending $1 million an hour on research and development including forward-looking, leadingedge technologies and product development associated with the environment, energy and safety.
The latest annual report from Toyota Motor Corporation (TMC) confirmed it invested $8.85 billion on research and development in its financial year ended March 30.
This translates into more than $24 million/day — an increase of 3.5 per cent over the previous fiscal year.
The annual report said the overriding goal of Toyota’s technology and product development activities was to maximise driving pleasure, comfort and convenience while minimising traffic accidents and environmental impact.
‘‘By achieving these sometimes conflicting goals to a high degree, we want to open the door to the automobile society of the future,’’ it said.
Toyota Australia executive director sales and marketing Tony Cramb said fostering innovation and ingenuity in the interests of customers had always been a cornerstone of Toyota’s success.
Mr Cramb said Toyota’s R&D activities were dedicated to the development of stylish, affordable and high-quality vehicles — whether by refining existing systems or making leaps in new technology.
‘‘This massive R&D commitment demonstrates that Toyota is driven to listen to customers and to develop new ways to improve their experience,’’ Mr Cramb said.
‘‘Such passion is evident in the work of our innovative designers and engineers and, ultimately, in the vehicles and services we deliver,’’ he said.
Last year, in the United States alone, Toyota companies were issued with 1491 patents — more than any other automotive company.
During the development of the current-generation Prius, Toyota filed 1261 patent applications worldwide.
Already the world’s leading producer of hybrid vehicles with 5.5 million sales globally, Toyota has stepped up its R&D and production capacity of nickel-metal hydride and lithium-ion batteries.
It has also ramped up development on new battery technologies like solid state and lithium air, and chemistries beyond lithium, such as magnesium.
Toyota’s first commercially available hydrogen fuel-cell vehicle with a new mid-size four-door sedan concept will be unveiled at the Tokyo Motor Show in November.
For a full rundown on Toyota vehicles and technology, call into Shepparton Toyota, Melbourne Road. Or call the showroom on 5823 1301.
Toyota’s R&D activities are dedicated to the development of stylish, affordable & high-quality vehicles