Best-Sell­ing Prado Up­graded

Shepparton News - Shepparton Car Weekly - - FRONT PAGE -

Toy­ota’s LandCruiser Prado has re­tained its best-seller sta­tus ahead of a com­pre­hen­sive model up­grade that is soon to ar­rive in Aus­tralia.

The re­vamped Prado will be sold ex­clu­sively as a five-door wagon, re­flect­ing over­whelm­ing cus­tomer pref­er­ence for this body style.

Prado has de­fied the odds in 2013 by con­tin­u­ing its reign as Aus­tralia’s most pop­u­lar large SUV in the lead-up to the re­lease of the re­vised range.

Aus­tralian mo­torists have bought more than 11 300 Prado wag­ons in the nine months ended Septem­ber 30 - a fig­ure that is 8.8 per cent higher than its near­est ri­val.

The strong re­sult this year fol­lows record sales of 17 045 ve­hi­cles in 2012 when Prado also topped lo­cal sales of large SUVs.

Toy­ota Aus­tralia ex­ec­u­tive di­rec­tor sales and mar­ket­ing Tony Cramb said im­mi­nent changes to the Prado range would build on its strong ap­peal.

“While cus­tomers who have bought the three-door Prado tell us they love its off-road and tow­ing ca­pa­bil­i­ties, there is an over­whelm­ing pref­er­ence for the five-door body style,” Mr Cramb mb said.

“SUV cus­tomers, who ap­pre­ci­ate the Prado’s rugged cre­den­tials, have made it clear they also want the added space, flex­i­bil­ity and con­ve­nience made pos­si­ble by hav­ing two ex­tra doors.

“New Prado also ben­e­fits from ex­panded driver guid­ance and tech­ni­cal sup­port fea­tures, as well as a bolder ex­te­rior, a more re­fined in­te­rior, added safety and even sharper han­dling.”

Prado’s cu­mu­la­tive sales in Aus­tralia ex­ceed 200 000 units, a mile­stone achieved early this year.

Toy­ota is also the best-sell­ing brand across all SUV seg­ments with RAV4, Prado, Kluger, FJ Cruiser and the LandCruiser 200 se­ries top­ping 42 400 sales in 2013 - al­most 20 000 ahead of the near­est ri­val.

Toy­ota has sold more SUVs than any other car­maker in each of the 10 years since the cat­e­gory was formed - a decade that cor­re­sponds with Toy­ota be­ing the best-sell­ing brand.

For a full run­down on the up­graded LandCruiser Prado, call into Sh Shep­par­ton Toy­ota, Mel­bourne Road. Or call the show­room on 5823 1301.

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