Mercedes-Benz Australia delivers record sales
The release of VFACTS for 2013 has confirmed 23106 Mercedes-Benz customers voted with their wallets to set a new high water mark in luxury vehicle sales for the brand in its 55-year history in Australia.
In the small car under $40 000 segment, the new A-Class and B-Class both outsold their competitors individually and level pegged to secure a market share in excess of 19 per cent each.
The hotly contested medium car under $60 000 segment saw the C-Class victorious again in 2013, with a market share in excess of 31 per cent.
The C-Class has sold more than 40 000 units since its launch making it the most successful luxury car in Australian motoring history.
The recently introduced CLAClass had a strong debut with 678 delivered by the end of the year, a 3.5 per cent market share. The new generation
E-Class increased its sales in 2013 by more than 40 per cent, despite a segment growth of just 15 per cent. The CLS-Class increased its segment sales by 51 per cent in 2013, also outstripping the 15 per cent segment growth.
Mercedes-Benz Passenger Cars managing director and MercedesBenz Australia/Pacific chief executive officer Horst von Sanden said the car maker had a huge year.
‘‘With close to 30 per cent growth in comparison to 2012, our full year result of 23 106 units is a new record for our brand’s 55 year history in Australia. We became the first luxury brand to pass 20 000 units a year in November 2013.
‘‘We had an outstanding AMG result in 2013 with a record 1649 units delivered to our customers. This comprised seven per cent of total Mercedes-Benz vehicle sales and cements our market as one of the most important and successful for AMG in the world. “
The new S-Class had a strong debut in December with a 30 per cent market share. Valente showed year on year growth in excess of 50 per cent, delivering a four per cent share and Viano also increased its sales to deliver almost 600 sales in 2013.
The lack of supply of M-Class didn’t stop it building on its 2013 sales by four per cent. The GL-Class had a stellar year in 2013, with an increase in sales of 84 per cent in the SUV Upper Large under $100 000 segment. When combined with the iconic G-Class, these two SUVs secured an almost 60 per cent share of segment.
The SL-Class increased its sales by 150 per cent in the Sports car under $200 000 segment.
For a full rundown on all MercedesBenz vehicles call into Ken Muston Mercedes Benz, Benalla Road Shepparton. Or give Simon or Ben a call on 5821 6688.
E-Class increased its sales in 2013 by more than 40 per cent, despite a segment growth of just 15 per cent. (Pictured) 2013 E250 CDi Saloon