Mercedes-Benz Aus­tralia de­liv­ers record sales

Shepparton News - Shepparton Car Weekly - - SHEPPARTON CAR WEEKLY -

The re­lease of VFACTS for 2013 has con­firmed 23106 Mercedes-Benz cus­tomers voted with their wal­lets to set a new high wa­ter mark in lux­ury ve­hi­cle sales for the brand in its 55-year his­tory in Aus­tralia.

In the small car un­der $40 000 seg­ment, the new A-Class and B-Class both out­sold their com­peti­tors in­di­vid­u­ally and level pegged to se­cure a mar­ket share in excess of 19 per cent each.

The hotly con­tested medium car un­der $60 000 seg­ment saw the C-Class vic­to­ri­ous again in 2013, with a mar­ket share in excess of 31 per cent.

The C-Class has sold more than 40 000 units since its launch mak­ing it the most suc­cess­ful lux­ury car in Aus­tralian mo­tor­ing his­tory.

The re­cently in­tro­duced CLAClass had a strong de­but with 678 de­liv­ered by the end of the year, a 3.5 per cent mar­ket share. The new gen­er­a­tion

E-Class in­creased its sales in 2013 by more than 40 per cent, de­spite a seg­ment growth of just 15 per cent. The CLS-Class in­creased its seg­ment sales by 51 per cent in 2013, also out­strip­ping the 15 per cent seg­ment growth.

Mercedes-Benz Pas­sen­ger Cars manag­ing di­rec­tor and MercedesBenz Aus­tralia/Pa­cific chief ex­ec­u­tive of­fi­cer Horst von San­den said the car maker had a huge year.

‘‘With close to 30 per cent growth in com­par­i­son to 2012, our full year re­sult of 23 106 units is a new record for our brand’s 55 year his­tory in Aus­tralia. We be­came the first lux­ury brand to pass 20 000 units a year in Novem­ber 2013.

‘‘We had an out­stand­ing AMG re­sult in 2013 with a record 1649 units de­liv­ered to our cus­tomers. This com­prised seven per cent of to­tal Mercedes-Benz ve­hi­cle sales and ce­ments our mar­ket as one of the most im­por­tant and suc­cess­ful for AMG in the world. “

The new S-Class had a strong de­but in De­cem­ber with a 30 per cent mar­ket share. Va­lente showed year on year growth in excess of 50 per cent, de­liv­er­ing a four per cent share and Viano also in­creased its sales to de­liver al­most 600 sales in 2013.

The lack of sup­ply of M-Class didn’t stop it build­ing on its 2013 sales by four per cent. The GL-Class had a stel­lar year in 2013, with an in­crease in sales of 84 per cent in the SUV Up­per Large un­der $100 000 seg­ment. When com­bined with the iconic G-Class, these two SUVs se­cured an al­most 60 per cent share of seg­ment.

The SL-Class in­creased its sales by 150 per cent in the Sports car un­der $200 000 seg­ment.

For a full run­down on all MercedesBenz ve­hi­cles call into Ken Mus­ton Mercedes Benz, Be­nalla Road Shep­par­ton. Or give Si­mon or Ben a call on 5821 6688.

E-Class in­creased its sales in 2013 by more than 40 per cent, de­spite a seg­ment growth of just 15 per cent. (Pic­tured) 2013 E250 CDi Sa­loon

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