Nis­san con­cept points to fu­ture

Shepparton News - Shepparton Car Weekly - - SHEPPARTON CAR WEEKLY -

First there was the Nis­san Res­o­nance, with its boldly fu­tur­is­tic aero­dy­namic styling sig­nalling the di­rec­tion of up­com­ing Nis­san mid-size crossovers. It made its world de­but at the 2013 North Amer­i­can In­ter­na­tional Auto Show.

Then came the Nis­san FriendME, show­cased at Auto Shang­hai 2013, with its cat­e­gory-bust­ing en­er­getic and provoca­tive mod­ern de­sign.

And now, mak­ing its world de­but at the 2014 North Amer­i­can In­ter­na­tional Auto Show in Detroit is the Nis­san Sport Sedan Con­cept — ap­ply­ing real sports car per­for­mance stan­dards and new de­sign philoso­phies to a four-door sedan.

To­gether the three con­cept mod­els form the roadmap to the next gen­er­a­tion of Nis­san ex­te­rior and in­te­rior de­sign evo­lu­tion — and the global de­sign-led re­nais­sance of the Nis­san brand.

‘‘Nis­san’s de­sign lan­guage is our brand prom­ise — In­no­va­tion and Ex­cite­ment for Ev­ery­one — ren­dered in metal,’’ Nis­san Se­nior vice pres­i­dent and chief cre­ative of­fi­cer Shiro Naka­mura said.

‘‘We are con­tin­u­ally push­ing the en­ve­lope, as the Sport Sedan Con­cept shows. It is a car that is more emo­tional, more ex­cit­ing and that pro­vides a strong hint of the de­sign di­rec­tion we are tak­ing.’’

Though tar­geted for spe­cific mar­kets and cus­tomers, Res­o­nance, Friend-ME and now the Sport Sedan Con­cept share dis­tinc­tive and mem­o­rable de­sign sig­na­tures.

The strong front end is marked by Nis­san’s V-Mo­tion move­ment, which flows from the front grille through the hood to cre­ate an im­pres­sive cadence and emo­tional at­ti­tude. The unique boomerang-

Res­o­nance, Friend-ME and Sport Sedan Con­cept share an edgy mus­cu­lar­ity, de­rived from their low, wide stances

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