2014 Kia Cadenza named International Car of the Year
Road and Travel Magazine (RTM) has named the 2014 Kia Cadenza as the International Car of the Year (ICOTY) at the 2014 North American International Auto Show in Detroit.
The new 2014 Cadenza’s stunning design combined with premium amenities and impressive value propelled the Kia brand into the premium sedan segment, and the ICOTY award adds to the growing list of accolades the Cadenza has earned since its launch in early 2013.
The award marks back-toback victories for Kia as the 2013 Optima mid-size sedan was honoured by RTM with the ICOTY award last year.
‘‘This year marks Kia’s 20th anniversary in the US market, and in that time, we have become known for taking bold steps. The 2014 Cadenza is another leap forward for the brand and has brought new and affluent customers into our retailers, people who had never considered Kia before,’’ Kia Motors America executive vice-president marketing and communications Michael Sprague said.
‘‘To win the prestigious ICOTY award two years running is a clear indication that our products continue to offer a world-class balance of design, amenities and value for today’s discerning car buyers.’’
RTM presents two awards annually; one for car of the year and one for truck. In addition to product attributes such as style, comfort and performance, the awards also consider how well the brand connects emotionally with the consumer through its marketing efforts.
‘‘The Kia Cadenza wins in this category for a variety of reasons, including Kia’s remarkable effort to emerge in the entrylux category,’’ Road and Travel Magazine editor-in-chief Courtney Caldwell said.
For a full rundown on all things Kia, call into Thompson Kia, Benalla road Shepparton. Or call Gary on 58222 666.
The ICOTY award adds to the growing list of accolades the Cadenza has earned since its launch in early 2013