2014 Kia Ca­denza named In­ter­na­tional Car of the Year

Shepparton News - Shepparton Car Weekly - - SHEPPARTON CAR WEEKLY -

Road and Travel Magazine (RTM) has named the 2014 Kia Ca­denza as the In­ter­na­tional Car of the Year (ICOTY) at the 2014 North Amer­i­can In­ter­na­tional Auto Show in Detroit.

The new 2014 Ca­denza’s stun­ning de­sign com­bined with pre­mium ameni­ties and im­pres­sive value pro­pelled the Kia brand into the pre­mium sedan seg­ment, and the ICOTY award adds to the grow­ing list of ac­co­lades the Ca­denza has earned since its launch in early 2013.

The award marks back-to­back vic­to­ries for Kia as the 2013 Op­tima mid-size sedan was hon­oured by RTM with the ICOTY award last year.

‘‘This year marks Kia’s 20th an­niver­sary in the US mar­ket, and in that time, we have be­come known for tak­ing bold steps. The 2014 Ca­denza is an­other leap for­ward for the brand and has brought new and af­flu­ent cus­tomers into our re­tail­ers, peo­ple who had never con­sid­ered Kia be­fore,’’ Kia Mo­tors Amer­ica ex­ec­u­tive vice-pres­i­dent mar­ket­ing and com­mu­ni­ca­tions Michael Sprague said.

‘‘To win the pres­ti­gious ICOTY award two years run­ning is a clear in­di­ca­tion that our prod­ucts con­tinue to of­fer a world-class bal­ance of de­sign, ameni­ties and value for to­day’s dis­cern­ing car buy­ers.’’

RTM presents two awards an­nu­ally; one for car of the year and one for truck. In ad­di­tion to prod­uct at­tributes such as style, com­fort and per­for­mance, the awards also con­sider how well the brand con­nects emo­tion­ally with the con­sumer through its mar­ket­ing ef­forts.

‘‘The Kia Ca­denza wins in this cat­e­gory for a va­ri­ety of rea­sons, in­clud­ing Kia’s re­mark­able ef­fort to emerge in the en­try­lux cat­e­gory,’’ Road and Travel Magazine edi­tor-in-chief Court­ney Cald­well said.

For a full run­down on all things Kia, call into Thomp­son Kia, Be­nalla road Shepparton. Or call Gary on 58222 666.

The ICOTY award adds to the grow­ing list of ac­co­lades the Ca­denza has earned since its launch in early 2013

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