‘Driven by Legend’
Fiat Chrysler Group has launched a new advertising campaign to support the Jeep brand’s sponsorship of the St George Illawarra Dragons NRL club in 2014. The campaign, titled ‘Driven by Legend’ draws on history, pride and power; core elements that spur on the Dragons players but which are also embedded in the Jeep brand philosophy.
A television commercial produced for the campaign features current Dragons players Ben Creagh, Gareth Widdop, Trent Merrin and Brett Morris.
Fiat Chrysler Group president and chief executive Veronica Johns said St George Illawarra Dragons’ rich heritage and drive to succeed strongly aligned with Jeep’s core values.
St George Illawarra Dragons chief executive Peter Doust said: “The television commercial is an accurate portrayal of the passion and emotion that our players experience during a game
The ‘Driven by Legend’ campaign will also extend to other Dragons communication channels such as the club website.
This Year Jeep is sponsoring the St George Illawarra Dragons NRL club