‘Driven by Leg­end’

Shepparton News - Shepparton Car Weekly - - SHEPPARTON CAR WEEKLY -

Fiat Chrysler Group has launched a new ad­ver­tis­ing cam­paign to sup­port the Jeep brand’s spon­sor­ship of the St Ge­orge Illawarra Drag­ons NRL club in 2014. The cam­paign, ti­tled ‘Driven by Leg­end’ draws on his­tory, pride and power; core el­e­ments that spur on the Drag­ons play­ers but which are also em­bed­ded in the Jeep brand phi­los­o­phy.

A tele­vi­sion commercial pro­duced for the cam­paign fea­tures cur­rent Drag­ons play­ers Ben Creagh, Gareth Wid­dop, Trent Mer­rin and Brett Mor­ris.

Fiat Chrysler Group pres­i­dent and chief ex­ec­u­tive Veron­ica Johns said St Ge­orge Illawarra Drag­ons’ rich her­itage and drive to suc­ceed strongly aligned with Jeep’s core val­ues.

St Ge­orge Illawarra Drag­ons chief ex­ec­u­tive Peter Doust said: “The tele­vi­sion commercial is an ac­cu­rate por­trayal of the pas­sion and emo­tion that our play­ers ex­pe­ri­ence dur­ing a game

The ‘Driven by Leg­end’ cam­paign will also ex­tend to other Drag­ons com­mu­ni­ca­tion chan­nels such as the club web­site.

This Year Jeep is spon­sor­ing the St Ge­orge Illawarra Drag­ons NRL club

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.