Ford im­mer­sive Ve­hi­cle En­vi­ron­ment

Shepparton News - Shepparton Car Weekly - - NEWS -

Ford has un­veiled its new Ford im­mer­sive Ve­hi­cle En­vi­ron­ment (FiVE) lab in Mel­bourne, which will en­able de­sign­ers to build a full-size vir­tual car years be­fore a cus­tomer gets be­hind the wheel.

Ford was one of the ear­li­est adopters of this type of vir­tual re­al­ity in the devel­op­ment process, and the qual­ity of the new FiVE lab shows how far Ford is will­ing to go for crafts­man­ship and at­ten­tion to de­tail when de­sign­ing its ve­hi­cles Ford Asia Pacific dig­i­tal in­no­va­tion man­ager Peter Bunting said.

“This tech­nol­ogy is a cru­cial el­e­ment in bring­ing high-qual­ity ve­hi­cles to cus­tomers all over the world.”

Ear­lier this year, Ford Aus­tralia ini­ti­ated a sec­ond round of in­vest­ment into its Vir­tual Re­al­ity Cen­tre, which was orig­i­nally launched in 2012.

The com­pre­hen­sive over­haul up­dated the lab’s hard­ware and soft­ware, in­clud­ing a move to new photo-re­al­is­tic vir­tu­al­re­al­ity soft­ware (VRED), and greatly ex­panded mo­tion-track­ing equip­ment equiv­a­lent to that used in the an­i­ma­tion and gam­ing in­dus­try.

The FiVE lab also sig­nif­i­cantly ex­panded its phys­i­cal foot­print. The new space is now large enough to am­ply “fit” an en­tire vir­tual car, en­abling de­sign­ers to per­form walk-arounds and ex­pe­ri­ence the vir­tual model much like a con­sumer would ex­pe­ri­ence a car at a deal­er­ship. “Some­times you have to step back to gain that spe­cial per­spec­tive, as any car buyer knows well. The larger lab gives us the ex­tra space we need to get the whole ex­pe­ri­ence, from the in­te­rior de­tails to the ex­te­rior styling,” Mr Bunting said. The new


soft­ware ren­ders the com­pletely im­mer­sive vir­tual space in ul­tra-high def­i­ni­tion — four times the res­o­lu­tion of HD. Us­ing up­graded com­put­ing fa­cil­i­ties, new high­def­i­ni­tion head­sets will de­liver a full low-la­tency stereo­scopic 3D ex­pe­ri­ence to users, cre­at­ing a vir­tual world with a level of real­ism pre­vi­ously unattain­able in the lab.

“The FiVE lab en­ables vir­tual mod­el­ling with a whole new level of de­tail. We can see through and in­side the ve­hi­cle’s struc­ture to re­ally in­spect how it all works to­gether, from the over­all ar­chi­tec­ture to the me­chan­i­cal and elec­tri­cal sys­tems,” Mr Bunting said.

“This lets us com­bine en­gi­neer­ing is­sues with the aes­thetic in one com­pre­hen­sive set­ting.”

For a full run­down on Ford ve­hi­cles and their tech­nol­ogy call into Dar­ryl Twitt Ford, Be­nalla road Shep­par­ton. Or call John on 5822 5822.

Com­bin­ing en­gi­neer­ing is­sues with the aes­thet­ics in one com­pre­hen­sive set­ting

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