Ford immersive Vehicle Environment
Ford has unveiled its new Ford immersive Vehicle Environment (FiVE) lab in Melbourne, which will enable designers to build a full-size virtual car years before a customer gets behind the wheel.
Ford was one of the earliest adopters of this type of virtual reality in the development process, and the quality of the new FiVE lab shows how far Ford is willing to go for craftsmanship and attention to detail when designing its vehicles Ford Asia Pacific digital innovation manager Peter Bunting said.
“This technology is a crucial element in bringing high-quality vehicles to customers all over the world.”
Earlier this year, Ford Australia initiated a second round of investment into its Virtual Reality Centre, which was originally launched in 2012.
The comprehensive overhaul updated the lab’s hardware and software, including a move to new photo-realistic virtualreality software (VRED), and greatly expanded motion-tracking equipment equivalent to that used in the animation and gaming industry.
The FiVE lab also significantly expanded its physical footprint. The new space is now large enough to amply “fit” an entire virtual car, enabling designers to perform walk-arounds and experience the virtual model much like a consumer would experience a car at a dealership. “Sometimes you have to step back to gain that special perspective, as any car buyer knows well. The larger lab gives us the extra space we need to get the whole experience, from the interior details to the exterior styling,” Mr Bunting said. The new
software renders the completely immersive virtual space in ultra-high definition — four times the resolution of HD. Using upgraded computing facilities, new highdefinition headsets will deliver a full low-latency stereoscopic 3D experience to users, creating a virtual world with a level of realism previously unattainable in the lab.
“The FiVE lab enables virtual modelling with a whole new level of detail. We can see through and inside the vehicle’s structure to really inspect how it all works together, from the overall architecture to the mechanical and electrical systems,” Mr Bunting said.
“This lets us combine engineering issues with the aesthetic in one comprehensive setting.”
For a full rundown on Ford vehicles and their technology call into Darryl Twitt Ford, Benalla road Shepparton. Or call John on 5822 5822.
Combining engineering issues with the aesthetics in one comprehensive setting