Jury still out on ride-share

Shepparton News - - SN VIEW POINT -

Greater Shep­par­ton is cer­tainly not be­ing taken for a ride when it comes to rideshar­ing ser­vice Uber.

While the Cal­i­for­nian com­pany has plans to ex­pand into Bendigo and Bal­larat by the end of Oc­to­ber, its at­ten­tion has not turned to­wards Shep­par­ton.

Although the ser­vice has be­come pop­u­lar in Mel­bourne, Gee­long and on the Morn­ing­ton Penin­sula, it is un­likely to gain a foothold in Shep­par­ton at this time be­cause there is no real de­mand for it.

Greater Shep­par­ton Taxis di­rec­tor Rick Madg­wick said Shep­par­ton cur­rently had two taxi ser­vices and did not have the pop­u­la­tion to sup­port a third.

‘‘I think Shep­par­ton would have to have well over 100 000 peo­ple for them to move in . . .,’’ he said.

This is a valid point and it is im­por­tant to note that cur­rently Uber in Aus­tralia op­er­ates in cities and ar­eas with pop­u­la­tions of more than 100 000 peo­ple. sig­nif­i­cantly in­crease at any points dur­ing the year.

De­spite this, it is in­ter­est­ing to read that an Uber spokesper­son did not rule out an even­tual ex­pan­sion into Shep­par­ton as the com­pany con­tin­ued to mon­i­tor the de­mands for ride-shar­ing in re­gional Vic­to­ria.

Although this news may make some happy, it is im­por­tant to recog­nise that if Uber was in­tro­duced into Shep­par­ton in the fu­ture it might not be wel­comed by the area’s ex­ist­ing taxi ser­vices.

With Uber about to be­come le­gal in Vic­to­ria, maybe there is a chance that the ride-shar­ing app will be able to cohesively ex­ist in Shep­par­ton and im­prove the com­pe­ti­tion.

We will fol­low this is­sue with in­ter­est to see what hap­pens next.

WITH UBER ABOUT TO BE­COME LE­GAL IN VIC­TO­RIA, MAYBE THERE IS A CHANCE THAT THE RIDE-SHAR­ING APP WILL BE ABLE TO COHESIVELY EX­IST IN SHEP­PAR­TON AND IM­PROVE THE COM­PE­TI­TION.

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.