Jury still out on ride-share
Greater Shepparton is certainly not being taken for a ride when it comes to ridesharing service Uber.
While the Californian company has plans to expand into Bendigo and Ballarat by the end of October, its attention has not turned towards Shepparton.
Although the service has become popular in Melbourne, Geelong and on the Mornington Peninsula, it is unlikely to gain a foothold in Shepparton at this time because there is no real demand for it.
Greater Shepparton Taxis director Rick Madgwick said Shepparton currently had two taxi services and did not have the population to support a third.
‘‘I think Shepparton would have to have well over 100 000 people for them to move in . . .,’’ he said.
This is a valid point and it is important to note that currently Uber in Australia operates in cities and areas with populations of more than 100 000 people. significantly increase at any points during the year.
Despite this, it is interesting to read that an Uber spokesperson did not rule out an eventual expansion into Shepparton as the company continued to monitor the demands for ride-sharing in regional Victoria.
Although this news may make some happy, it is important to recognise that if Uber was introduced into Shepparton in the future it might not be welcomed by the area’s existing taxi services.
With Uber about to become legal in Victoria, maybe there is a chance that the ride-sharing app will be able to cohesively exist in Shepparton and improve the competition.
We will follow this issue with interest to see what happens next.
WITH UBER ABOUT TO BECOME LEGAL IN VICTORIA, MAYBE THERE IS A CHANCE THAT THE RIDE-SHARING APP WILL BE ABLE TO COHESIVELY EXIST IN SHEPPARTON AND IMPROVE THE COMPETITION.