AUGUST 2, 1971
Of all rural areas in Australia, Shepparton was probably the most prosperous and confidence in its future was not lacking.
This was stated today in a report from the Develop Shepparton Committee by its secretary, Mr R. O’Brien.
The statement said that Shepparton’s economy was based on diversity.
It claimed that undue emphasis was being placed on the effect on the overall economy of the area by the current over-production of pears. However, it was true that up to 100 pear growers were seriously financially embarrassed, mainly because of the formula evolved by a major canner to stabilise input.
Components of this formula involved shareholding, the growers’ supply history, and their ability to deliver a pear crop balanced with peaches or apricots. The DSC said Shepparton district was unsurpassed in the world for its production of high-quality pears.
On the diversification of the district’s products, the DSC made the following points: The most efficient dairy farms in Australia are here. Milk is manufactured into a variety of products, with a flexible approach to market demand and market outlets. The future of the Shepparton Abattoirs, under the experienced management of Goval Meats Pty Ltd, appears bright. The company kills and processes under conditions unsurpassed for hygiene and efficiency. Indeed, this was the first abattoir in the Commonwealth to meet the stringent health conditions required for exporting to the US.
Campbells Soups (Aust) Pty Limited has its factory here. Its products have an enviable reputation throughout Australia and beyond. The largest unit of the highly esteemed textile group Cleckheaton Ltd is in this city. ● Read more of Shepparton’s history at fromthearchives. sheppnews.com.au