Shepparton News - - WEEKEND PETS - By Re­becca Hol­man

Book: Beta Pub­lisher: Ha­chette Aus­tralia, RRP$32.99

What does suc­cess look like? Late nights at the ofÅce and 5 am con­fer­ence calls? Win­ning every ar­gu­ment in the ofÅce and al­ways get­ting your own way?

What does a suc­cess­ful woman look like? The shoul­der-pad­wear­ing Al­pha? The dog­ma­tist who rules with an iron Åst?

The re­al­ity is far more nu­anced. Yet women are still re­duced to Al­pha boss, or the Beta sec­re­tary or as­sis­tant — but when 47 per cent of the work­force is re­duced to two un­help­ful stereo­types, how can you em­brace your in­ner Beta and be a suc­cess on your own terms?

It’s an im­por­tant ques­tion be­cause the world is chang­ing, fast. Suc­cess­ful com­pa­nies need peo­ple who can lead with emo­tional in­tel­li­gence, be AEex­i­ble to new ideas and adapt their plans when re­quired, leav­ing their ego at the door.

The Beta woman’s time is now.

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