BETTER BE A BETA
Book: Beta Publisher: Hachette Australia, RRP$32.99
What does success look like? Late nights at the ofÅce and 5 am conference calls? Winning every argument in the ofÅce and always getting your own way?
What does a successful woman look like? The shoulder-padwearing Alpha? The dogmatist who rules with an iron Åst?
The reality is far more nuanced. Yet women are still reduced to Alpha boss, or the Beta secretary or assistant — but when 47 per cent of the workforce is reduced to two unhelpful stereotypes, how can you embrace your inner Beta and be a success on your own terms?
It’s an important question because the world is changing, fast. Successful companies need people who can lead with emotional intelligence, be AEexible to new ideas and adapt their plans when required, leaving their ego at the door.
The Beta woman’s time is now.