GUCCI MUSEO

Signature Travel & Lifestyle - - Signature Museums - www.guc­cimuseo.com/en/mu­seum

Florence

Italy truly does take pride in its le­gendary sta­tus in the fash­ion-sphere, and few houses around the world are eter­nalised with their own ded­i­cated fash­ion mu­seum. Gucci is one ex­cep­tion, dis­play­ing travel, life­style, evening and hand­bag col­lec­tions in its archives that also take as their fo­cus the iconic use of bam­boo, flora and the Gucci logo through­out the brand’s his­tory. Bam­boo, for in­stance, was an in­no­va­tive ad­di­tion to the Gucci aes­thetic in 1947, when, as a re­sult of war, crafts­men were re­quired to source new prod­ucts that would con­tinue to trans­late into high fash­ion pieces for their buy­ers. One par­tic­u­lar ma­te­rial was avail­able for im­port from Ja­pan, and so it was that the Bam­boo bag was born, each one tak­ing crafts­men 13 hours to per­fect. For those that seek depth in a can­vas as op­posed to threads, the mu­seum too houses the work of, and col­lab­o­rates with nu­mer­ous artists.

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